Influencer Nicole Warne Develops Campaign to Launch Chanel at Barneys
Getting the word out of the first union of two industry titans is no easy feat, just think of the sea of bureaucratic meetings one must wade through to just to finalize the simplest of nuances. However, the mammoth organizations of Chanel and Barneys New York managed to ride those waves to deliver a Chanel at Barneys New York Ephemeral Boutique at the Barneys Madison Avenue flagship—a temporary pop-up that offers shoppers a special edit of CHANEL’s ready-to-wear, handbags, and costume jewelry for the first time ever.
To help with the ripple effect the pair turned to one of fashion’s original influencers, New York–based, Australian-born Nicole Warne who in turn created a short film and campaign lensed by Hans Neumann.
Warne, a major player on The Impression’s seasonal street style coverage from shows, has over 1.7 million Instagram followers, has graced many an international magazine covers, and was the first digital personality to sign with IMG. Playing the role of both talent and art director Warne took inspiration from the collections ocean wave set of Chanel’s Spring 2019 showing to create story fitting of the collection.
The campaign is wise due to the scale; after all, we are talking about a temporary shop in a single city. But due to the two titanic size houses, it still needs to be of integrity befitting their stature. Fortunately for all parties involved, Warne can swim.
Art Director/Talent | Nicole Warne Photography/ Director | Hans Neumann Director of Photography | Basil Fauchier Edit | Caffeine Post Hair | Tamas Tuzes Makeup | Grace Ahn Location | Greenport New York, The Sound View