Chanel Paris-Hamburg Métiers d'art Campaign 2018

Chanel | Paris-Hamburg Métiers d’art campaign 2018

For Chanel’s latest campaign Karl Lagerfeld photographed the iconic German supermodel Anna Ewers and his godson Hudson Kroenig to showcase the Pre-Fall styles.

Shot in black and white, the photographs of the campaign embody the collection’s focus on incorporating femininity to traditional male sailors’ outfits thus resulting in a new, plain, streamlined look. The striped jerseys, reefer coats, flat-fronted trousers, caps and duffel bags are all borrowed from the navy world and combined with Chanel codes.

Photographer | Karl Lagerfeld
Models | Anna Ewers & Hudson Kroenig