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CHANEL and WILLOW SMITH partner to sway a new generation of fans


Fashion’s foremost ‘finger on the pulse,’ Karl Lagerfeld, has recruited Willow Smith for Chanel’s fall 2016 eyewear campaign.

The daughter of Will and Jada Pinkett Smith came to notoriety in her tweens for her single “Whip my Hair” and follows in the footsteps of fellow brand ambassador and celebrity offspring Lily-Rose Depp. In the black and white campaign and compelling 15-second videos the muse does a great deal of head swaying to indie artist NAO’s song “Apple Cherry,” while swathed in Chanel jewels and sporting the house’s new sun and optical offerings.

“A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of Chanel muses,” said the brand in a statement.

Family being the operative word as Willow follows on a tide of second generation artists who are wisely capitalizing on the opportunities afforded to them, while brands too are more than happy to do the same. Here Karl Lagerfeld adds his depth to the piece with some of his crispest imagery in years bringing new meaning to triple threat. Be it muse, model, actress or designer, photographer, icon the campaign will be sure to push all the right buttons.






Photographer | Karl Lagerfeld
Model | Willow Smith