Christopher Kane 'Festive Collection' Holiday 2020 Ad Campaign Film & Photos

Christopher Kane

'Festive Collection' Holiday 2020 Ad Campaign


Review of Christopher Kane ‘Festive Collection’ Holiday 2020 Ad Campaign by Photographer Joseph Bates

Even though we may have to stay home alone for the holidays, that doesn’t mean we can’t get dressed up. The new holiday campaign from Christopher Kane, which features exciting young stylist and photographer Joseph Bates, explores this intriguing intersection of festivity and solitude.

Having only graduated from Central St. Martin’s this year, Bates is already generating an impressive body of work and well on his way into the industry. His styling work often features elaborate, homemade costumes, and his photography explores self-portraiture and gender fluidity. Bates first caught the eye of Christopher and Tammy Kane when he contributed to their zine Platform, which features the work of Central St. Martin’s fashion students.

Bates captures himself at home in the new collection, which finely balances traditional winter fabrics like velvet and flocked lace with keyhole cut outs and crystal embellishments. The imagery is uniquely intimate, with an almost voyeuristic edge. The photographs are not candid; they are refined and intentional, yet Bates’s gaze suggests an unsettled mix of vulnerability and confrontation. At the same time, we can detect a glow of inner strength, all wrapped up in a surprising sense of frankness and intimacy.

Eschewing unnecessary concerns for gender roles and created narrative, the campaign relies on the unfiltered vision of a unique and talented artist.

We are grateful to Christopher Kane for using their platform to amplify the voices of exciting young artists and make space for free expression – the results speak for themselves.

Christopher Kane Creative Directors | Christopher Kane, Tammy Kane
Photographer/Stylist | Joseph Bates
Model | Joseph Bates