An imperceptible meeting of sea and sky with long stretches of white, sandy coastline provide the backdrop to Church’s new advertising campaign. The English seaside town of St. Ives is the setting to showcase the Spring 2020 collection.
Stylistic photography conveys the spirit of the surrounding seashore, offering a glimpse into this idyllic part of Cornwall. The images depict the joyful and carefree summer of three young friends, with St.Ives and the surrounding area providing the backdrop to this playful narrative.
Brett Lloyd’s images comprise soft and natural tones in contrast with the energy of our protagonists: sand is smoothed by an alluring blue sea while models gambol along beaches and boardwalks. Time seems to stand still in this modern day oasis.
Agency | Braga+Federico Creative Director | Marco Braga and Giuliano Federico Photographer | Brett Lloyd Models | Damaris Goddrie, Kit Butler, & Nicolas Ripoll Stylist | Giovanni Dario Laudicina Hair | Jonathan De Francesco Makeup | Ciara O’ Shea
WHERE FASHION GETS CREATIVE
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