Review of CK One ‘One Future’ 2020 Ad Campaign by Creative Director Cedric Murac & Photographers Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell
CK One celebrates the transformative vision of American youth with a new, nation-wide campaign.
The Calvin Klein campaign features eleven members of Gen Z from across the United States, captured against the backdrop of their hometowns by seven young photographers. The portraits feel candid and vulnerable yet powerful, an awareness and ambition for the future apparent in their eyes.
The film gives us a chance to hear the voices behind these faces. The kids reflect on how it feels to be a member of the younger generation, exploring the unique challenges and strengths of today’s young people.
The spirit of the campaign is timely, emoting, and fresh. Cedric Murac pays tribute to the country and communities where the brand he has led for the past few years has influenced pop culture and digital fashion marketing. This campaign is both a celebration of those communities and those who will shape its future.
Creative Director | Cedric Murac Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell Talent | Alex Arauz, Sabrina Fuentes, Ben, Destiny Batista, T!ng, Nance Boncore, Quannah Chasinghorse, Chris Acio, Toni Nicole, Aiden Aguirre, Adrianna Luna, Jace, Juan Paul Flores Vazquez, Jawn, Brandon Nicholas, Aleesha Reischel, Lex, Brianna, Lauren Hill & Chris Acio Casting Director | Shay Nielsen
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