Coach has called up, actress, Chloë Grace Moretz as their spokesperson for their latest floral fragrance ad campaign in this recent film. She embodies the carefree, independent spirit of the Coach girl introducing Coach Floral, the newest Coach fragrance.
Coach just introduced their latest scent, leading to a new floral fragrance collection. The new perfume perfectly represents the idea of a Coach woman with the feminine charms and an upbeat spirit.
The film opens on Moretz exiting a vintage convertible in an overgrown floral field somewhere close to New York City. That point is driven home by the radio voiceover explaining how wonderful the weather is in the local New York City area. A common film setting technique. We hear the DJ fade out as ‘Don’t Talk About You’ by Geowulf bellows as the backing soundtrack.
The concept is wise as Moretz plays into the youthful fantasy of freedom and escapism, with the ability to control ones destiny. She’s living the dream, freedom, a vintage convertible, summer in the city. That post is augmented by the creative layout in print featuring a warm summer New York City skyline with the Empire State Building in focus.
If The Impression could be so bold as to make a recommendation for a follow up piece, we suggest using Nick Gilder’s “Hot Child in the City” as this campaign is just warming up.
Talent | Chloe Grace Moretz
Song | Don’t Talk About You by Geowulf