As if out of a dream, Coach has taken to the Californian deserts to play out everybody’s fantasies of carefree discoveries and mindless wanderlust.
Titled ‘Coach Dreams,’ this newest perfume ad campaign features an array of beautiful images that make you want nothing less than to take a dreamy road trip with your best friends, explore everything and anything, and perhaps kiss a cowboy. The campaign features models Jean Campbell and Binx Walton as they depict multiple scenarios that personify what Coach is aiming to achieve. They visualize the sunny trip through the American West and feature the old-fashioned apothecary bottles and signature designs that make Coach the amazing brand that it is.
The campaign also allows us to see a few shots of their ‘behind-the-scenes,’ an inclusion much appreciated as it verifies the authentic beauty of the designs and the fun-loving yet dedicated work ethic that went into this jaw-dropping campaign.
The beautifully captured images photograph the amazing vision of Coach Creative Director Stuart Vevers, and the inspiration of everyday people who simply dare to dream. As Vevers himself explained in the house’s press release, “Coach Dreams is playful and lighthearted. Inspired by 21st-century dreamers and their carefree and adventurous spirit, it celebrates the excitement of a road trip with friends.”
Coach masterfully captures the feeling of being young and free. They appreciate the beauty in its simplistic state and celebrate all that life has to offer, and really, that is all anybody can ask for.
Coach Creative Director | Stuart Vevers Models | Jean Campbell & Binx Walton Location | Outside Los Angeles