Coach Launches Coach x Champion Capsule Collection
Online Stars Show Off Luxury Athleisure Collaboration With TikTok Challenges
Coach x Champion Athletic-wear collection has launched with a campaign featuring model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal, and Jeffrey Tung, and photographed and directed by Alessandro Simonetti.
The limited-edition collaboration brings together two American icons, combining Coach’s distinct attitude and legacy of craftsmanship with Champion’s authority in authentic athletic apparel. Featuring leather bags, leather jogger pants, sweaters, and shearling jackets printed with new branding that unites Coach’s storypatch, one of its house symbols, with Champion’s iconic C-logo, the collection reimagines the shared heritage of both brands.
The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring. To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.
Ned Munroe, Champion Chief Global Design Officer
To celebrate the new collection, Coach released a series of campaign images and “How to Coach a Champion” TikTok challenges. The challenges star Wisdom Kaye, the platform’s most fashionable star, stylist Maha Gondal, known for advocating modest style, and Jeffrey Tung, singer, actor, and star of China’s “Idol Producer.” In the campaign, the cast invites Coach and Champion fans to participate in a series of fun challenges inspired by Coach’s fashion authority and Champion’s expertise in athleticwear.
I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share. I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling, and by combining our iconic symbols in a way that feels fresh, youthful, and immediate.
– Stuart Vevers, Coach Creative Director
The challenges are simultaneously about fashion and beauty, and athletics. For example, Gondal can be seen on TikTok attempting to shoot lipstick into her purse placed across the room or trying to put on as many different outfits from this collection in a short amount of time. These challenges appeal to the young, modern consumer and do a great job of showing off a great deal of the collection in a short amount of time–indeed, the actual point of one of the challenges.
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images