Climb aboard and take a ride with Coach in their new subway-inspired pop-up store in the Public Square and Gardens at Hudson Yards in New York.
This limited time pop-up will be available to the public from July 11th until July 17th and sit not but 100 yards from the labels corporate offices. Homed in a mimic of a MTA subway train car, the exhibit will be showcasing a variety of items that Coach urges the costumer to add their own signature to. Step out of the car, and enter a bar of personalization and embroidery. Emphasizing that this is not an art gallery, Coach is pushing the consumer to create onto the company’s own creations.
While aboard this Coach express, guests are able to design and receive customized Coach accessories by Art of Signature artists Gianni Lee, Jason Naylor and others: all of whom were chosen for their playful and optimistic attitude that speaks through their designs. This limited time event not only is interactive within the city through their subway train inspired set-up, but also urges the consumer to interact with the individual products as well.
Visa cardholders are eligible to early access to the store and for a gift from at checkout. Coach’s new pop up captures identity of the brand, New York, and possibly even your own signature.
Public Square and Gardens
New York, NY 10001
Photos | Daniel Salemi, Courtesy of Coach