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All hail Killmonger! Michael B. Jordan, who appeared on the big screen this year in Black Panther as villain Erik Killmonger, has been named the first global face of Coach menswear.

Jordan recently starred in Black Panther, the second highest-grossing film in 2018 after Avengers: Infinity War, opposite Chadwick Boseman, and will star in Creed II hitting theaters this November. The 31-year-old actor and producer rose to stardom on the television series ‘Friday Night Lights’ and received acclaim for his portrayal of Oscar Grant in Fruitvale Station in 2013, but he became a household name after starring in Creed with Sylvester Stallone as Adonis Creed, son of the late fictional boxer Apollo Creed.

As the face of Coach Men’s, Jordan will appear in the luxury company’s global advertising campaigns for ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season, and he will work on special design projects with Creative Director Stuart Vevers and philanthropic efforts with the Coach Foundation.

“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”

The partnership between Coach and Jordan mirrors the company’s partnership with Selena Gomez, who serves as the face of the Coach women’s business. Gomez fronted the label’s Fall 2017, Spring 2018 and Fall 2018 campaigns, as well as a fashion film for her collaboration collection with Coach simply named Coach x Selena Gomez.

Jordan is bound to do the same for the label as the new “cool and authentic” front man for Coach Men’s.

He really embodies the Coach guy. I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.

– Stuart Vevers