Coach x Jean-Michel Basquiat Collection Ad Campaign
Coach has launched a new ad campaign for the brand’s Coach x Jean-Michel Basquiat Collection, starring faces of the house Jennifer Lopez, Michael B. Jordan, Jeremy Lin, and Yang Zi, as well as beauty entrepreneur and Basquiat’s niece Jessica Kelly, and other members of the extended Coach family. The collection, which debuted on the runway last February as part of Coach’s Fall 2020 collection, introduces Basquiat’s artwork to a new generation through the lens of family, including the families we are born into and the families we choose.
The campaign was created in collaboration with photographer Micaiah Carter and a global collective of creatives including Paloma Elsesser, Jon Batiste, Kyemah McEntyre, Diana Gordon, and photographers Fan Xin and Zhang Meng. It tells the story of creative families united by shared beliefs and purpose to spotlight Basquiat’s vision of bold expression, activism through art, and his desire, as he once said, to “be part of the family of artists.”
Basquiat is one of my heroes. He embodied the creative, inclusive spirit of New York and was a force for change in his community.
— Stuart Vevers, Coach Creative Director
“I am proud to celebrate his work and values and help bring them to a new generation.” continues Vevers. “I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.”
“We really love this collection from Coach,” said . “They did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life. We’ve always been fans of Coach, so this is a dream project for us.”
— Jeanine Basquiat, sister of Basquiat, on behalf of the Artist’s family
To celebrate the campaign, Coach has introduced a series of short social-first films in which the cast discuss the importance of family, art, and Basquiat’s legacy, inviting community members to join the conversation.