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Selena Gomez Shines as the Face of Coach Fall 2017 Ad Campaign


In a continuation of Selena Gomez’s newest gig as the face of Coach, the luxury brand has released a new campaign video and photo to introduce the world to the Coach Swagger bag.

As a brand born and bred in Manhattan, the backdrop of the photo features Coach’s hometown skyline. In the video we see Selena getting ready for a night on the town, picking out her Coach Swagger bag and hyping herself up in the mirror as animations highlight the central leather piece. She strides out of her apartment with the confidence her Coach bag gives her, ready to continue owning whichever path she decides to take next.

Gomez is a global sensation across a plethora of platforms, from her singing career to her mental health activism, and hasn’t left the spotlight since she stepped onto the scene in the early 2000s. She shares this with Coach, a brand founded in 1941 that has stood the test of time in the ever-fluctuating fashion scene. This all-American dream team of Selena and Coach is sure to attract a lively younger generation to the brand, extending it’s longevity and adding to Gomez’s extensively impressive celebrity resume.


Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Model | Selena Gomez
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath