Selena Gomez has teamed with Coach once again for both their Fall 2018 ad campaign as well as a capsule collection entitled Coach x Selena Gomez.
The collection kicks off this fall, and dare we say back-to-college, season with a campaign lensed by Steven Meisel and art directed by Fabien Baron and the team at Baron & Baron. For the Selena Gomez enthusiasts, numbering over 140 million strong on Instagram, there is both a print campaign and video to entice and provoke conversation. Which checks a number of boxes for a house when teaming with celebrity talent these days.
Gomez has been the face of Coach since 2016, collaborating both on messaging and product. Teaming with Coach Creative Director Stuart Vevers, Gomez plays a hands-on role in the design process, pouring her feminine spirit into the Coach x Selena Gomez collection, which features ready-to-wear pieces, bags, leather goods and accessories. The collection is available for pre-order online at Coach.com and in stores on August 14 and available in Coach stores worldwide on August 31.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers.
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
The video echos the aesthetic of the Fall 2018 campaign which this season gained a helpful hand from set designer Stefan Beckman. Complete with vintage Plymouths and a Route 66 like homage on a brick wall, the mood is a blend of Old West, adventure, and urban. A combination which is no easy feat to pull off.
Which reminds us that celebrity couplings that ring with authenticity too aren’t easy feats. The Impression tips it’s ten gallon hat to Gomez, Vevers, Baron & Baron, and the Coach team for managing to keep the partnership as fresh as a road trip out West in a vintage Plymouth.
Coach Creative Director | Stuart Vevers Agency | Baron & Baron Creative Director | Fabien Baron Photographer | Steven Meisel Talent | Selena Gomez Stylist | Elin Svahn Hair | Guido Palau Makeup | Pat McGrath Manicurist | Jin Soon Choi Set Designer | Stefan Beckman Casting Director | Ashley Brokaw