COS Spring 2022 Ad Campaign Christy Turlington

COS

Spring 2022 Ad Campaign

Review of COS Spring 2022 Ad Campaign with Creative Director Karin Gustafsson With Photographer Tim Elkaïm with models Christy Turlington, Rianne Van Rompaey, Chu Wong, Awar Odhiang, Keisuke Asano, Liam Kelly

Classic and relaxed essentials are showcased in COS’s Spring-Summer campaign, shot by Tim Elkaïm and styled by Clare Richardson. Grainy images, 1970’s architecture/furniture, and desert plants create a timeless backdrop for these long-lasting and effortless wardrobe basics. Sleek hair, done by hairstylist Shon, creates a moderate contrast between the unmade-upc faces and clean lines, appropriate for the flowing yet structured suits and dresses. 

Lightweight work apparel, coupled with practical accessories, such as block framed sunglasses, oversized purses, and leather sandals, prove that chic should be comfortable. Model Chu Wong sports a beige trench jacket and white sandals on a concrete rooftop, appropriate for the Los Angeles night. The color-blocked property of her outfit is brought out by the color purple tinged sky and the chlorine saturated pool at her feet. A similar effect takes place in the daytime with model Roanne Van Rompaey who, leaning against white boundary walls, contrasts a blue sky as she stands upon a similarly hued floor.

The collection is meant to be worn everywhere and at any time. Whether headed to a corporate meeting or a nighttime rendezvous with the ocean, COS’s collection has it covered.

Creative Director | Karin Gustafsson
Photographer | Tim Elkaïm
Models | Christy Turlington, Rianne Van Rompaey, Chu Wong, Awar Odhiang, Keisuke Asano, Liam Kelly
Stylist | Clare Richardson
Hair | Shon
Makeup | Celine Martin
Casting Director | Anita Bitton