looks into the future by turning its gaze on itself
Heralding the launch of the house’s Resort 2020 campaign/lookbook, Courreges creative director Yolanda Zobel has once again collaborated with photographer Harley Weir for a pre-campaign titled HerSelf. This time the pair eschew the traditional idea of a model, a human canvas onto which fantasy is projected, and cast Weir herself as the star of the campaign.
Weir’s sensitive and often challenging work examines such themes as body and self-image, mundanity and vitality, freedom and femininity. The campaign photographs, taken by Weir in her home in London, offer intimate glimpses into everyday moments of self-expression: she poses in a garden window, snaps a selfie in the mirror. One image makes brilliant use of angle and light, imbuing a tangle of limbs and printed cotton with an air of breezy confidence.
With this campaign, Courreges continue to affirm their legacy as one of the most progressive and forward-thinking brands in fashion. Creating a space for Weir to work on both sides of the camera and fostering that creativity highlights their commitment to self-expression and self-determination. Under the courageously creative leadership of Yolanda Zobel, the house embraces a future that is sure to be characterized by self-expression and female freedom.
Courreges Creative Director | Yolanda Zobel Photographer/Model | Harley Weir