The rugged coast of Sweden has given us its fair share of filmmakers from director Ingmar Bergman to cinematographer Sven Nykvist. And it would appear now that the house of Massimo Dutti, via their latest campaign film entitled ‘The Island Within’ would like to add Mikael Jansson to that list.

Jansson had some help mind you from creatives Robert Lussier and Mia Forsgren, founders of Paris based Creative Agency The Style Council, who enlisted Jansson to team with them on creating Massimo Dutti’s Fall 2018 ad campaign. The trio decided to celebrate Jansson’s Swedish roots and travel to the remote island of Fårö, Sweden. An island with a population under 1,000 just north of the island of Gotland in the Baltic Sea.

The island became a forth character in the film featuring models Paul Hameline, Hugo Sauzay, and Magnus Ostergaard captured by Director of Photography Hampus Nordenson. And with a coastline and tide that wasn’t built for days at a beach with a casual dip one cane see quickly why it Bergman films be what they may. In fact Ingmar Bergman lived and died on Fårö and several of his films were filmed there.

Swedish band Menke provides the title track, Moln, meaning cloud in Swedish. The mood is salty and rustic and the perfect location to set a menswear campaign complete with a weather worn house with a rich library and a window bench to lounge while contemplating the meaning of it all, thus ‘The Island Within.’

The campaign is a fresh direction for Massimo Dutti, and one we here at The Impression are delighted they turned to. Between The Style Council and Jansson the mood of the campaign and its diffused coloring captures a new narrative for men; thoughtful, deep, and with meaning. Just what Swedes films are all about.



Agency | The Style Council
Photographer/ Director | Mikael Jansson
Director of Photography | Hampus Nordenson
Models | Paul Hameline, Hugo Sauzay, Magnus Ostergaard
Stylist | Geraldine Saglio
Hair | Rudi Lewis
Makeup | Mark Carrasquillo
Movement Director | Eric Christison
Production | Mamma Team]
Music | Menke ‘Moln’ (alva noto remodel)


Fashion trends are influenced by their surroundings. Everywhere has it’s own uniqueness, even within the same city. In Nordstrom’s release of its Fall 2018 men’s ad campaign, the season’s hottest and most noteworthy trends are being put on full display in the five boroughs of New York, each exhibiting a different look.

Shot by Peter Sutherland with Creative Director Olivia Kim, the campaign showcases men’s collections of Gucci, Calvin Klein 205W39NYC, Maison Margiela, and many more, with featured models Skylar Penn, Matthew Avedon, Caleb Elijah, and Deem Spence.

The natural backgrounds of some of the images contrast the rockier ones of others, creating a juxtaposition that is pleasing with each background complementing the various collection pieces.

The creative direction of Kim resulted in a campaign that embraces streetwear and the street. A successful way for this high-end department store to exhibit the various unique styles of the season while showing off the varying styles within the unusual city of New York, home to their most recent Men’s store no-less.

Nordstrom Creative Director | Olivia Kim
Photographer | Peter Sutherland
Models | Skylar Penn, Matthew Avedon, Caleb Elijah, Deem Spencer
Stylist | Julia Sarr-Jamois



French luxury fashion house Kenzo has opened a new flagship store in Seoul.

Located on Cheongdam-dong Fashion Street in Gangnam, the new store, designed by design studio Architecture at Large (founded by Rafael de Cárdenas) in collaboration with the house’s creative directors Humberto Leon and Carol Lim, reflects the brand’s playfulness and stands out among the many other high-end retailers located in the area. The exterior of the building is decorated with exactly 862 lime green cones that remind the house thread spools, an integral park of the fashion design process.

“We kept in mind that the design had to be distinctly directional and impactful,” said Cárdenas.

And The Impression is certain that the studio succeeded architecturally at designing a pattern that certainly attracts people, especially those looking for the perfect, “Instagram-able” moment because after all, these days it’s all about capturing the perfect moment to spread across social media channels.

Kenzo façade in Seoul Store review

Photos | Pilmo Kang


Louis Gabriel Nouchi (LGN) has released its Fall 2018 ad campaign.

Photographed by Nagib Simon Poznanski and art directed by Adrien Simon Poznanski, the campaign features a set of studio shots starring model Eliott Margueron. It is the first ad campaign for the house’s Creative Director Louis-Gabriel Nouchi, having founded the house in 2017 in Paris and drawing inspiration from literature, art, and Japanese culture.

After attending Ecole des Arts Visuels de la Cambre in Belgium, Louis-Gabriel Nouchi began his career at Vogue Paris and later went on to work for Raf Simons in the design department. In 2014, he earned a nomination at the Hyéres Festival and was later awarded with the Camper and Palais de Tokyo prizes. More recently, Louis-Gabriel Nouchi launched capsule collections with Galeries Lafayette, La Redoute, and Agnelle.

Creative Director of Louis Gabriel Nouchi | Louis Gabriel Nouchi
Art Direction | Adrien Simon Poznanski
Photographer | Nagib Chtaib
Model | Eliott Margueron @ Success
Grooming | Vanessa Bellini


Sean Suen has released its Fall 2018 ad campaign showcasing “The Last Emperor” collection.

Shot by Beijing-based photographer Yu Cong, the campaign features models Nick Offord, Peter Dupont, Rihards Drevinskis, and Thilo Muller in a countryside setting with green foliage and a house as the background.

Chinese designer Sean Suen founded his label in Beijing in 2012 after earning a fine arts degree and gaining experience in both painting and graphic design. Suen made his debut at Spring 2016 … and maintains a goal of searching for the essence of masculinity through his designs.

Photographer | Yu Cong
Models | Nick Offord, Peter Dupont, Rihards Drevinskis, Thilo Muller
Stylist | Anders Solvsten Thomsen
Hair | Nao Kawakami
Casting Director | Shelley Durkan



It would appear that Belgian born fashion designer Raf Simons is having an impact on American folk traditions as the Calvin Klein designer is to be honored by the American Folk Art Museum in October for the impressive quilts he’s designed.

Known for his reimagining of the New Americana, Simon’s quilts have seeped into the house overarching narrative being carried on runways, hung on campaign sets, adoring walls of the Madison Avenue Calvin Klein flagship, and even used as blankets by the Kardashians. The patriotic influence has even seeped into chairs that Simons designed and created for this year’s Design Miami/Basel fair. The quilts, which comes from vintage American quilts, become modern works of art once Simons gets a hold of them an that deserves recognition.


Raf Simons is one of the world’s most influential designers. His focus on American quilts shines a light on a potent art form that the American Folk Art Museum has long collected, exhibited, and championed.

Monty Blanchard, president of the board of trustees at AFAM.

The Impression took a dive through our own Calvin Klein archive to find quilts woven into the tapestry of the narrative for the house. Here is our own patchwork.




Virgil Abloh is set to be the subject of a new retrospective at The Museum of Contemporary Art in Chicago next summer.


Titled “Virgil Abloh: Figure of Speech,” the exhibition that’s been two years in the making will feature work of the DJ, designer, and most recently artistic director of Louis Vuitton’s menswear. Abloh’s lifework from his work at Kanye West’s creative agency Donda, his personal brand Off-White, his architectural works, and more will be on display. In addition, Abloh will create never-before-seen items exclusively for the exhibit.



We’re very interested in art participants that are very broad and multidisciplinary. He fits that mold that doesn’t fit boundaries and is exploring all these different fields. That’s really an interest to us. The fact that he’s from Chicago and lives in Chicago and yet he’s lighting up the international fashion and design scene, we felt we really wanted to celebrate that.

Michael Darling, Chief Curator, Chicago Museum of Contemporary Art

The retrospective will follow similar past exhibits of similarly creative artists, such as David Bowie and Merce Cunningham, at the museum. “Virgil Abloh: Figures of Speech” will open June 8 of next year and will remain open throughout the summer into September.




After a complete renovation, Gucci has relaunched its Sloane Street flagship store in Knightsbridge, London. The relaunching of the 140,000 sq ft store comes not long after the house’s dropping of its Cruise Men’s 2019 lookbook, in which they collaborated with Martin Parr.

Spanning over two floors, the space seems to be built with the intention of combining the old with the new. Traditional with modern. The open floor-plan is complete with a mixture of mediums; soft velvet furniture sits atop grand vintage rugs and dark wood paneling, alongside industrial-inspired fittings and decor.

The newly re-done space contains more than simply the men’s and women’s ready-to-wear collections, with accessories, the Gucci Dècor collection, as well as the Dapper Dan collaboration all available.

The revamped store is also offering a DIY service, where customers can personalize their latest purchases, creating truly one-of-a-kind pieces. A unique addition to the already over-the-top store is a VIP room, the first of its kind available in the UK. In the special room, customers will experience custom shopping experiences.

The mix of classic and contemporary provides an interesting backdrop for the many collections featured in the space. Gucci has gone above and beyond with this space, and it will continue to amaze the many customers it attracts every day.


The challenge of communication for bigger boxes is much closer to traditional fashion editorial than that of ad campaigns. After all department stores carry a wide assortment and their campaigns need to showcase a broad swath of labels. Pair that challenge with the difficulty in telling a story without the editorial crutch of a trend and one can easily start to sympathize for the creative teams challenges.

To pull together this seasons statement for Nordstrom, in-house VP of Creative Projects, Olivia Kim, has turned to the arts. Blending a diverse cast that includes beauty of all ages, Nordstrom’s Fall 2018 ad campaign  is a mixture of modern art references and pops of color combined with performance art props like balloons and pink plastic tape. Add in a shot of Buckminster Fuller jungle gym, and you have yourself a story. The result is a unified tale from photographer Zoe Ghertner that feels as though it embraces a curious mind while checking all the boxes for the stores partners including Comme des Garçons, Dries Van Noten, Junya Watanabe, J. Crew, Marine Serre, Martine Rose, Prada, Saint Laurent, and Valentino.

The season it’s lovely to see 90’s models Tasha Tilberg and Devon Aoki together in campaign with a cast that also includes Karly Loyce, Matilde Riccardi, Cathy Cooper,  Hanna Gebrehiwet, Abrielle Stedman, Izzy Adams, and Amelia Milne. Kudos to the casting team for best casting so far this season.

Nordstrom Creative Director | Olivia Kim
Photographer | Zoe Ghertner
Model | Karly Loyce, Matilde Riccardi, Devon Aoki, Cathy Cooper, Tasha Tilberg, Hanna Gebrehiwet, Abrielle Stedman, Izzy Adams, Amelia Milne
Stylist | Julia Sarr-Jamois


Selena Gomez has teamed with Coach once again for both their Fall 2018 ad campaign as well as a capsule collection entitled Coach x Selena Gomez.

The collection kicks off this fall, and dare we say back-to-college, season with a campaign lensed by Steven Meisel and art directed by Fabien Baron and the team at Baron & Baron. For the Selena Gomez enthusiasts, numbering over 140 million strong on Instagram, there is both a print campaign and video to entice and provoke conversation. Which checks a number of boxes for a house when teaming with celebrity talent these days.

Gomez has been the face of Coach since 2016, collaborating both on messaging and product. Teaming with Coach Creative Director Stuart Vevers, Gomez plays a hands-on role in the design process, pouring her feminine spirit into the Coach x Selena Gomez collection, which features ready-to-wear pieces, bags, leather goods and accessories. The collection is available for pre-order online at and in stores on August 14 and available in Coach stores worldwide on August 31.

“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers.

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

The video echos the aesthetic of the Fall 2018 campaign which this season gained a helpful hand from set designer Stefan Beckman. Complete with vintage Plymouths and a Route 66 like homage on a brick wall, the mood is a blend of Old West, adventure, and urban. A combination which is no easy feat to pull off.

Which reminds us that celebrity couplings that ring with authenticity too aren’t easy feats. The Impression tips it’s ten gallon hat to Gomez, Vevers, Baron & Baron, and the Coach team for managing to keep the partnership as fresh as a road trip out West in a vintage Plymouth.


Coach Creative Director | Stuart Vevers
Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Talent | Selena Gomez
Stylist | Elin Svahn
Hair | Guido Palau
Makeup | Pat McGrath
Manicurist | Jin Soon Choi
Set Designer | Stefan Beckman
Casting Director | Ashley Brokaw


Any form of art is a form of self-expression. It could be through the way you dress, or how you chose to portray yourself to an audience. In Stella McCartney‘s newest menswear film, breakout actor Ashton Sanders uses both his sense of fashion and his newfound career of acting to express himself.

Know for his role in last year’s Oscar-winning film “Moonlight”, Sanders is a new face in the world of fashion. The House’s Fall 2018 Menswear film was made in collaboration with creative studio Tête-à-Tête, based in Los Angeles. It features Sanders in self-styled outfits drawing pieces from the new collection, and even includes a captivating narration from Sanders himself, giving insight to the audience regarding his style and career.

Tête-à-Tête, a studio founded by filmmaker Austin Lunch and artist Case Simmons, continued the discussion by doing a full Q&A session with Sanders. In it, he explains, “I look at the looks I create or the clothes I wear as extensions of myself, of a part of myself, whether it’s my actor self or just who I am living in the world, and that’s always changing.”

According to Tête-à-Tête, “When paired with Ashton’s own thoughts on fashion and style, our 1-minute short becomes a memorable, visually striking presentation of a young actor and a sophisticated menswear collection.”

Sanders is a fresh face in both the fields of acting and fashion, and he isn’t going anywhere. Here is to many more successful years of Sanders’ self-expression and art.

Creative Studio | Tête-à-Tête
Founders | Austin Lynch & Case Simmons
Talent | Ashton Sanders


Last week the Riccardo Tisci era at Burberry kicked into high gear as the former Givenchy creative director revealed a new Burberry logo and archive-inspired print.

To create his first mark, Tisci tasked art director and graphic designer Peter Saville to quickly turn around new lettering and rework an old-turned-new monogram print. Saville, the British artist famously known for his album covers including that Joy Division cover, has recently found himself as fashion’s go-to for logo redesign; partnering with Raf Simons to update the Calvin Klein logo.

Burberry last revised their logo in 1999 when the house task Fabien Baron to give them an update, resulting in the label dropping the “S” from its name.

The new look features a straight forward logo for the digital age and the interlocking initials of the label’s founder, Thomas Burberry.


Change of any kind can be difficult, but even more so when the brand’s heritage dates back to 1856. However, as brands today need to evolve from product creators to storytellers, every new fashion creative director has the opportunity, and dare we say responsibility, to update their house.

The Impression is a fan of first impressions, so we reached to a few of today’s other leading fashion creative directors, to get their perspective on Tisci’s and Saville’s handiwork.



“I think it’s a good thing that Riccardo/Saville changed the logo. New era, new logo!

When Burberry was relaunched in the 90s with Rose Marie Bravo at the helm, Baron&Baron was asked to work on all the communication programs. The first thing we did was to change the logo and the packaging. The brand was called Burberry’s back then. We killed the ’S, changed the graphics, and followed right after with a new advertising campaign with Kate Moss and Stella Tennant even though we did not have any of the new products. The results were an instant success and after almost a decade of hard work, the business had turned around in a huge way.

I believe brands need newness all the time, it’s fashion after all. Certainly Burberry is at a turning point again, and the brand needs a fresher look. This new logo is the first card in many Riccardo will pull out of his pocket. I am also pretty certain he will take Burberry to the next level, bringing his street savvy and his touch of high fashion to new heights.

Peter did an excellent job. He is an amazing creative talent. Opting for simplicity and impact was the right thing to do, especially now. Honestly, I can only appreciate these changes as I‘ve always been the first one to push brands to manipulate their look.” — FABIEN BARON, Baron & Baron


I love what Ricardo and Peter have just done.  Being part of the last one some 20 years ago – this is quite an extraordinary move.

They threw out the history yet remained utterly British with a San Serif font and a great  B Monogram.  

“MAD BRILLIANT” is the best way to describe this.” — DAVID LIPMAN, Lipman Studios


“This is a  brilliant example of how two great talents can take a heritage brand image and evolve it in a completely relevant contemporary and iconic way It also shows that the best design is not by commitee nor long lead time. Congrats Riccardo and Peter.

And one more thought. It’s not about age it’s about talent pure and simple. — DENNIS FREEDMAN, Dennis Freedman


“I like the logo and the type a lot. It’s clearly a reference to some old fonts but look clean and contemporary.

I’m curious to see how it will work in the real world but it already looks great in the website page.

Regarding the pattern it’s a matter of how it is applied. A pattern always looks a bit dull when you see it just printed on paper, even worst on a screen. But I like the new “B” and the “T” becoming a net.

I like the job, but Riccardo (the other one) and Saville are a great combination so it doesn’t surprise me.” — RICCARDO RUINI, Ruini Studio


“My mum always told me if you can’t say anything polite, don’t say anything at all! — ANONYMOUS


“There have been many grumbles in the Design Press this week about the Burberry redesign.

More about questioning whether Fashion Creative Directors have the qualified right to influence identity and marketing.

I feel Riccardo Tisci has every right to rule in this way. Fashion is all about having a great Dictator running one’s business, and their vision must be absolute in order to make a success of their tenure.

Others questioned the originality of Peter Saville’s new repeat monogram, saying it is merely from their archive. A great graphic designer’s role is often to point to the obvious within a brand’s heritage and urge it’s use, and Peter has done just that. The identity is fresh, bold and exciting for a brand that has visually been stagnant for many years.

Finally, it is SO refreshing to see that a creative of Peter’s generation has been entrusted with this task. Too often in the last few years have young upstarts been supposedly the creative messiahs for fashion brands. Experience DOES matter. — ALAN ABOUD, Aboud + Aboud


It seems like it’s now par for the course that when a new big name creative director joins an established house they have this desire to make a big splash by changing the logo – I’m of the mindset that they should do that with their first collection. I think that all of the big house are transitioning over from classic, traditional fashion houses to become more modern thinking brands, brands that are inspired by more up to date culture such as streetwear, so the logo change to something quite simple and basic has become an almost standard move of late.

The new Burberry logo is ok, it doesn’t feel particularly unique. The TB pattern is nice, I believe that’s from the archives though.

There’s a school of thought that says a fashion designer should have no say in the brand positioning or marketing of the house they work for – we’ve seen examples of where this has gone wrong big time (Brioni) and we’ve seen examples of it working very well (Saint Laurent).

I’m looking at the Burberry and wondering if this change is going to be worth the many millions it will cost to switch all the stores, packaging, etc over to this. — TONY KING, King & Partners



Out with the old and in with the new; a phrase many live by. But in their Fall 2018 ad campaign, famed jewelry company David Yurman has completely ignored it. Instead, new Chief Creative Officer, David’s son Evan Yurman, uses his first ad campaign to honor the various memorable ads that the brand has released in the past, while also incorporating new aspects that give glimpses at his vision for the future of the company.

Alongside the house’s longtime collaborators Peter Lindbergh, Alex White, and David Lipman, Yurman created this campaign with the theme of “Celebration,” drawing inspiration from the company’s early lifestyle campaigns. In their very first campaign back in 2001 under the same name, the house featured models Amber Valletta and Patti Hansen. In this new campaign, shot at the GoldenEye Resort in Oracabessa, Jamaica, Evan is again featuring Valletta, who is now joined by Anna Ewers, Joan Smalls, Ashley Graham, Meghan Roche, Florence Clapcott, and Cobi.

“My vision for this campaign drew from the original intent of the first campaign when we were celebrating life’s exceptional moments,” Evan Yurman said. “This campaign is a continuation, as it captures the beauty in everyday moments of life…”

The juxtaposing of familiar faces with young new ones clearly shows that the brand aims to be classic, yet also ever-changing and modernizing. This is a creative way to ‘celebrate’ people at different chapters in their life, while simultaneously introducing a new chapter in the life of the company.

As well as introducing new collaborators to the campaign, Evan changed the game by using color, as opposed to the traditional black and white look of many David Lipman campaigns. According to Creative Director David Lipman, “The core values of the campaign remain the same, but you can truly feel Evan’s passion and his take throughout this new campaign.”

The theme of “Celebration” is incredibly appropriate in this case, as Evan’s honorable homage to his parent’s vision must be celebrated. He is mixing the old with the new, and The Impression cannot wait to see what he has in store.

David Yurman Chief Creative Officer | Evan Yurman
Agency | Lipman Studios
Creative Director | David Lipman
Photographer | Peter Lindbergh
Models | Amber Valletta, Ashley Graham, Joan Smalls, Anna Ewers, Meghan Roche, Florence Clapcott, Cobi
Stylist | Alex White
Hair | Odile Gilbert at Exposure NY
Makeup | Tom Pecheaux
Location | GoldenEye Resort, Orcabessa, Jamaica


Land of the free, home of the brave; American craft is put on full display in Proenza Schouler’s Fall 2018 ad campaign, shot by photographer Zoe Ghertner.

The New York-based House’s creative directors Jack McCollough and Lazaro Hernandez, alongside Jen Brill with Brill Brill Studio, chose to feature American model and actress icon Amber Valletta in a dreamlike American landscape of desert greenery and telephone lines.

In a recent press release, the brand explains the reasoning behind the campaign. “The clothing she wears… embody the spirit of freedom and of the great outdoors found throughout the collection,” the company released. “Albeit with a modern, hard-edged sensibility integral to Proenza Schouler.”

Along with the contrasting views seen in the clothing, the harsh background of electrical wiring and transformers is juxtaposed with the rose garden beneath them. It is definitely a different approach, but the house has done it in a way that meshes with their message, making the entire campaign very cohesive.

With this, the campaign touches on the fundamentals of American society, while also keeping it contemporary and original. Despite the theme of nationalism, here is to this campaign reaching the attention of fashion fans globally.

Proenza Schouler Creative Directors | Jack McCollough & Lazaro Hernandez
Agency | Brill Brill Studio
Creative Director | Jen Brill
Photographer  | Zoe Ghertner
Model | Amber Valletta
Stylist | Camilla Nickerson
Hair | Tamara McNaughton
Makeup | Susie Sobol
Casting | Ashley Brokaw

On the eve of the launch of Hedi Slimane’s first collection since joining Céline earlier this year, the house has opened a new flagship store in Miami.

Located at 154 NE 41st St in the Miami Design District, the space’s two floors span across 5,242 square feet, with the ground floor serving as more of an exhibition space and the upper level as a space containing the house’s shoe and ready-to-wear collections. Designed by Swiss architect Valerio Olgiati, the space is mostly made of pale blue and white marble, known as Brazilian pinta verde, with the facade, floors, walls, and ceilings all exuding the ethereal and soothing tones of the stone. Concrete pillars located on the ground floor connect the building to its foundation. A staircase covered by an impressive pyramidal construct leads the ground floor to the second floor.

The Miami store is the house’s third retail location in the U.S., following locations in New York and Beverly Hills, and The Impression is curious has to whether this new store is a sign of things to come.

Architect | Valerio Olgiati
Collaborators | Anthony Bonnici, Sofia Albrigo

154 NE 41st Street
116 & 216
Miami, Florida 33137
Phone: 305 866 1888

Monday to Saturday 11am – 8pm
Sunday 12pm – 6pm

Photos | Mikael Olsson


Dunhill takes us window shopping in its latest Fall 2018 ad campaign, titled “Reflections.”

The man behind the camera, Jack Webb, captures French model Clement Chabernaud from the interior of glass-fronted buildings as he walks along the streets of London’s Mayfair peeking inside store windows and at his own reflection, which becomes a visual metaphor for the house’s multifaceted approach, one toward luxury fashion, masculinity, and a British house that both respects tradition and adapts to modern culture.

“The idea of the dunhill man is multiple, not singular. And in turn, so is the idea of Britishness,” said Creative Director Mark Weston. “There is not a single way we approach style here. There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.”

Here’s to hoping Chabernaud makes it past the window and into the store.


Dunhill Creative Director | Mark Weston
Photographer | Jack Webb
Model | Clement Chabernaud
Grooming | Matt Mulhall
Casting Director | Leila Ananna


44Studio Fall 2018 Men’s Collection


There is love in the air for Michael Kors. The American luxury ready-to-wear and accessories label is celebrating the romantic Chinese legend Qixi with special edition MICHAEL Michael Kors Whitney handbags made in partnership with actress and brand ambassador Yang Mi.

Yang Mi & Michael Kors

The Whitney handbags for Qixi, which launched on August 1, feature heart and star-shaped silver hardware on red bright red and black leather construction. Mi selected the bag colors as a nod to her personality and style, and Michael Kors produced the hardware to reference Qixi, the nearly 2,000-year-old legend that is comparable to Valentine’s Day. 

The legend tells a tale of forbidden lovers, who were forced to live on the opposite ends of the Silver River, but once a year, on the 7th day of the 7th lunar month, a flock of magpies would form a bridge to help the lovers reunite.

“I’m very excited to have designed these special bags for Qixi,” said Mi. “Studs are always a part of my style, so I knew I wanted to use them in these designs. The heart shapes were perfect for symbolizing love this Qixi, while the star shapes were all about adding a little personality and attitude.” 

To support the launch of the handbags, Michael Kors unveiled a pop up concept shop in Shanghai.The pop up opened on August 1, prior to the global release of the special edition Whitney bags, and will remain open through August 19 before moving setting up shop in Chengdu from August 25 through September 2.  

In addition, the label launched a new campaign for the bags inspired by the story of Qixi. Chinese photographer Chen Man shot Yang Mi for the global campaign that features the actress in front of the Shanghai skyline at dusk and a sunset sky.  

The MICHAEL Michael Kors special edition Whitney handbags for Qixi is available now worldwide, including through a WeChat Mini application in China.

Photographer | Chen Man
Talent | Yang Mi
Location | Shanghai


Power communicators Oliviero Toscani and Luciano Benetton have reunited for a campaign with powerful messaging and political undertones in Benetton latest ad campaign.

Photographed by Oliviero Toscani, who recently returned to the Italian house this past November, the Fall 2018 ad campaign, entitled “Nudicome” (“naked” in Italian) features images as well as a film starring a diverse cast. The film finds models, in the nude, embracing each other while staring directly into the camera. Over the images, the viewer hears, “Against civil war, against the mafia and urban violence of identity, against ferocious ethnic conflict, against religious wars and fault line wars, against terrorism and against all forms of resurgent racism ….” Obviously a campaign with a point.

Luciano Benetton recently returned to the house as executive president after having retired several years ago. One of his main goals remains turning the company around after a huge decline in sales. Benetton and Toscani reunited after having worked together during the 80s and 90s on some of fashion’s most controversial ad campaigns, ones that commented on AIDS, racism, and homosexuality. Toscani was known for pushing limits in the advertising world, sparking backlash and censorship, on ads that truly did reflect the world we live in.

The campaign is intended to be displayed across various platforms, such as billboard, magazines, and social media. In a statement the house said, “Here we have nine unique yet identical examples of this humanity that will soon nail the old world to its disheartening smell of decompositions and junk. With shining pupils of rainbow light, and colored skins that mix, these nine children of ours are brother Sun and sister Moon, finally embracing and confused: young creatures of fertile rock, of soft stone who can be relied upon.”

The ‘we are one’ message comes at the right time and we at The Impression hope that Benetton is able to say it loud and frequent enough to be heard.



Photographer | Oliviero Toscani


H&M’s sister brand COS headed to Sweden for its Fall 2018 ad campaign.

Captured by fine art photographer Viviane Sassen, who is known for her use of geometric shapes, often abstractions of bodies, the images, starring models Karen Elson and Fernando Cabral, reflect juxtapositions found within the environment and draw inspiration from both engineered elements and raw processes.

The campaign was captured at the Kivik Art Centre in Österlen, a location that perfectly reflects the key directions of both the campaign and collection: sculptured forms and textual contrast. The themes of the campaign are also shown through the contrasting of nature with concrete forms, such as the Viewfinder and Photobox, two creations at the centre by artist Snøhetta also in dialogue with the campaign’s and collection’s themes.

Photographer | Viviane Sassen
Models | Karen Elson & Fernando Cabral
Stylist | Hannes Hetta
Location | The Kivik Art Centre in Österlen, Sweden



BRANDS & Retailers

Perry Oosting

Perry Oosting

Perry Oosting Named Sonia Rykiel CEO
Sonia Rykiel has tapped Perry Oosting to serve as the label’s new Chief Executive Officer. In addition to his new role at Sonia Rykiel, Oosting will keep his current position at Robert Clergerie, also serving as its CEO. Both brand are owned by First Heritage Brands.  Before joining Sonia Rykiel this year and Robert Clergerie last year, Oosting was CEO of camera company Hasselblad. Prior to that, he was CEO of luxury mobile phone company Vertu. Before that Oosting served 24 years in leadership positions at Prada, Gucci, and Bulgari.

Brian Hoke, previously Group VP and DMM of Men’s Sportswear, Active and Seasonal at Macy’s, is now Sr. VP and Chief Merchant Lord & Taylor.

Benedetto Conversano

Benedetto Conversano

Benedetto Conversano Appointed Avon’s SVP, Chief Digital and Information Technology Officer
Filling their nearly created role of Chief Digital and Information Technology Officer, Benedetto Conversano will be joining Avon. Conversano joins from Portuguese retail corporation Jeronimo Martins, where he served as Chief Global Information Officer. Prior to that he was with IKEA for 5 years, most recently serving as their IT Strategy Implementation Leader. This move, effective September 3rd, will also make Conversano SVP of Avon.

Amy Greene Joins Avon as VP of Investor Relations
Avon has tapped Amy Greene as their new VP of Investor Relations. Greene joins from Laila Strategic Consulting where she served as Chief Strategy Officer. Prior to that, she was VP of Investor Relations at GNC Holdings. Before that, Greene was with Herbalife for 7 years, most recently serving as their SVP of Global Engagement.

Paolo Torello-Viera

Paolo Torello-Viera

Lanificio Fratelli Cerruti Appoints Paolo Torello-Viera as CEO
Italian Textile Company Lanificio Fratelli Cerruti has tapped Paolo Torello-Viera as their new Chief Executive Officer. Previously, Torello-Viera was CEO of the Americas at Pal Zileri. Torello-Viera is succeeding Nico Cerruti, who will now serve as the company’s President.

Geralyn Breig Named to Hanesbrands Board of Directors
Geralyn Breig, the current Founder and CEO of online marketplace AnytownUSA, is joining the Board of Directors at Hanesbrands. Before starting AnytownUSA in 2016, Breig served as President of Clarks, Americas. Prior to that she was President of Avon North America and before that she was President of Godiva Chocolatier International. Breig also has experience on the Board of Directors for and Welch’s.

Tracy Taylor

Tracy Taylor

Tracy Taylor, previously Sr. Style Editor at Porter, has been promoted to U.S. Digital Style Director.

Melissa Kramer, previously PR Coordinator at Hugo Boss, has been named PR and Communications Coordinator for Zara USA,Zara Home, Massimo Dutti, and Bershka.

Celeste Adamson, Senior International PR Manager at has left the firm.


Virginia Smith

Virginia Smith

Virginia Smith Promoted at American Vogue to Fashion Director
Virginia Smith has been promoted to the position of Fashion Director at American Vogue. Previously, Smith served as Fashion and Accessories Market Director. Before joining Vogue in 2002, Smith was VP of Public Relations at Calvin Klein.

Roxanne Behr

Roxanne Behr

GQ Hires Roxanne Behr as Visuals Director
Roxanne Behr has been tapped by GQ as their new Visuals Director. Behr joins from New York Magazine where she most recently worked with publications The Cut and Vulture overseeing special projects. Prior to that, also at New York Magazine, she served at Senior Photo Editor.

Kellie Hush

Kellie Hush

Kellie Hush Departs Harper’s Bazaar Australia as Editor-in-Chief
Editor-in-Chief of Harper’s Bazaar Australia Kellie Hush is stepping down from her position. Hush is said to be departing the publication after 6 years in order to launch her own venture. The magazine’s September issue will be Hush’s last as Editor. Eugenie Kelly, Deputy Editor and Beauty and Features Editor at Harper’s Bazaar Australia, will be succeeding Hush at the end of this month.

Katherine Stoeffel, previously Sr. Editor at 23 Stories, is now Features Editor at

Sarah Ball, previously Editorial Director of GQ, is now Digital Director at WSJ Magazine.

Joanna Rothkopf

Joanna Rothkopf

Joanna Rothkopf, previously Sr. Editor at Jezebel, is now Deputy Editor at

Indya Brown, Fashion Market Assistant at The Cuthas been promoted to Fashion Partnerships Editor at the firm.

Feng Chuxuan, currently Founder and CEO of Huasheng Media Group, is now also Editor-in-Chief of T Magazine’s Chinese Edition.

Dan Chui, previously Editor in Chief of T Magazine’s Chinese Edition, is now Co-editor of the publication.

Huang Jun is now Co-Editorial Director of Wallpaper’s Chinese Edition.

Deng Huan is now Co-Editorial Director of Wallpaper’s Chinese Edition.

Guo Jialu is now Deputy Editor of Wallpaper’s Chinese Edition.

Zhang Fuhua is now Publisher of WSJ Magazine’s Chinese Edition.

PUBLIC Relations

Steven DeLuca

Steven DeLuca

Steven DeLuca Joins HL Group as President, CMO
HL Group has tapped Steven DeLuca as President and Chief Marketing Officer. Previously, DeLuca was SVP and Publishing Director of Departures, Departures Home + Design, and Centurion magazine. In his new role with HL Group, DeLuca will be tasked with overseeing the New York-based firm’s growth and the firm’s positioning.

Cristina Bolivar, previously Account Manager at Karla Otto, is now Fashion Account Director at HL Group.

Annie Naslund, Head of Beauty at HL Group, has left the firm.

Blair Dawson, Account Executive at Think, has been promoted to Sr. Account Executive.

Francine Weiss, Sr. Account Executive at Rubenstein Public Relations, has been named Account Manager at the firm.

Ashley Park, Director of Public Relations + Brand Communicationsat Brit + Co has left the firm.


Linda Gaunt Communications announces it representation of Habitual.

SHO + CO announces it representation of Mulberry for VIP services.

Purple PR announces it representation of Chloe Gosselin and Wone.

Maguire Steele announces it representation of Reyn Spooner.

Think announces it representation of Missoma.


Say the name ‘Vera Wang‘ to mainstream America and watch how it denotes idealistic glamour and visions of luxury wedding gowns.

We here at The Impression have another perception of the house, that of a split personality. On one side is the mainstream American glamour house that today operates via a license business model. This side enjoys luxury wedding gowns, tableware and the economic engine driven by a license at a big box retailer that carries a label known as Simply Vera Vera Wang only at Kohl’s.

But the other side…. that half of the personality, that darker, more complex half. Now that is interesting.

The flip side of the coin has no handcuffs of licenses. This side is a free and forward thinker developing some of the strongest conceptual design in American today. It has the understanding of luxury craftsmanship, a working knowledge of modern movement, and an edge that stands on its own. Sadly the location where it stands is in the US, where because of the flip side, will never be able to blossom globally. That side, The Impression believes, belongs overseas. Specifically in Paris. Where it can breath, thrive and hold its own without the shackles of its perception and big box retail partner.

Vera Wang is a great designer and season-after-season The Impression has watched her communication touch upon that in partnership with artist such as Pascal Dangin and here in the Fall 2018 ad campaign by visionary photographers Inez & Vinoodh.

The campaign check all the boxes of a forward thinking design house; edgy, stark, visually distinctive, strong and forward.

But where does it live? How can it be nurtured to assure it is seen in the light of contemporaries such as Rick Owens and dare we say Dior? This collection is more powerful than simply a vanity project by a designer looking for emotional fulfillment. It is representative of a talent that we would like to see more of, with more frequency. And without that foundation being pored over the old one, so that globally the split personality turns into one, it doesn’t matter how many Inez & Vinoodh’s the house teams with.

Photographer | Inez & Vinoodh
Model | Lia Pavlova, Odette Pavlova, Oslo Grace, Sora Choi, Adesuwa Aighewi, and Teddy Quinlivan
Stylist | Panos Yiapanis
Hair | Shon
Makeup | Marla Belt
Manicurist | Kelly B



Eckhaus Latta this week opened its first solo exhibition Eckhaus Latta: Possessed at the Whitney Museum of American Art.

The new exhibit, which is the first fashion-related exhibit to open at the museum since The Warhol Look: Glamour, Style, Fashion from 21 years ago, examines desire and consumption as a shopper, seller, and spectator.

Possessed is split into three interactive zones including an entrance with alluring, iconic fashion advertisements, a retail location where visitors can try on and buy clothes and accessories made for the exhibit, and a surveillance area where visitors can watch live footage from the exhibit and footage from the Eckhaus Latta Los Angeles store and from retailers that carry the label’s clothing. 

Mike Eckhaus and Zoe Latta, the New York and Los Angeles-based design duo and founders of Eckhaus Latta, quickly gained popularity for their designs and projects for the label that walk the line between fashion and contemporary art. Possessed takes the attention away from the clothes, or wearable art, to focus on the art of consumption, with a streamlined version of the shopping experience. What appears to be a social shopping experience at first is revealed as more of a social experiment. 

Eckhaus and Latta partnered with over 20 friends, mentors and family members to make Possessed a reality. Everything from the collection available at the exhibit, the ads, clothing racks, display shelves and dressing rooms are made in collaboration with artists, including photographer Charlotte Wales, art director Eric Wrenn, stylist Avena Venus Gallagher, and hair and makeup artists Shingo and Kanako Takase whom all collaborated with the label on alluring advertisements at the exhibit’s entrance.

Eckhaus Latta: Possessed is on view through October 8, 2018 at the Whitney Museum of American Art’s John R. Eckel, Jr. Foundation Gallery.

Photos | Thomas McCarty

The Kardashian-Jennet family is back in full force again for the Fall 2018 season of Calvin Klein Jeans and Calvin Klein Underwear campaign. The campaign checks all the boxes of social media currency coupled with public relations gems all reminding us that the power of influence today in the hands of a new breed of media mavens.

Between Kourtney, Kim, Khloé, Kendall and Kylie, the reach of this campaign within their own networks dwarfs the reach of many media outlets and gives credit to the smart thinking of Calvin Klein Chief Creative Officer Raf Simons and crew.

Coming back for a second season had sophomore its share of pros and cons. “I think we’re all a little more comfortable.” explains Khloé Kardashian. “The history of Calvin Klein as a brand and being able to be a part of that brand is really cool but intimidating. And now what is different is that I’m eight months pregnant shooting in underwear. So that’s intimidating as well.”

Intimidation aside the crew was in good hands of photographer Willy Vanderperre, who lensed them last season, as well as Creative Direction Doug Lloyd of Lloyd & Co. The black and white images are perfect instragam fodder as well as the fact that Khloé Kardashian unveiled herself while pregnant.

“I don’t know why people are so drawn to us,” shared Khloé. “I like to think they can sense our authenticity with one another. And no matter what we’re going through we’ve always been really vulnerable and open to sharing that, and I think that’s relatable to somebody on some level.”

Calvin Klein Chief Creative Officer | Raf Simons
Agency | Lloyd & Co
Creative Director | Doug Lloyd
Photographer | Willy Vanderperre
Videographer | Shane Sigler
Talent | Khloé Kardashian, Kim Kardashian West, Kourtney Kardashian, Kylie Jenner & Kendall Jenner
Location | Thousand Oaks, California

Getting ahead of the winter season, Balenciaga has teamed with artist and academic Charlie White for their latest Winter 2018 Ad Campaign.

White’s career has encompassed photography, film, animation, public events, popular entertainment, documentary archives, and roles at USC’s Roski School of Art and Design and Carnegie Mellon University. The prolific artist films have screened at the Sundance Film Festival and Director’s Fortnight at Cannes. White has been included in Art in America Now, organized by the Guggenheim Museum, as well as exhibits at the Singapore Biennial and Hammer Museum. His most recent project, Music For Sleeping Children, is an experimental pop album focusing on the lives of adolescent girls.

Balenciaga’s Demna Gvasalia has never been one to walk the worn path, so it comes as no surprise that he would chose Charlie White to lens fellow creatives such as artist Eliza Douglas and stylist Martina Almquist for the most recent campaign.

The work is straightforward although their will be many that alike it to White’s exploration of America’s social fictions and collective identities.

What The Impression takes away is the campaigns support for the World Food Program, the leading  humanitarian organization assisting 80 million people in around 80 countries through its commitment to end hunger, achieve food security and improved nutrition. Today one in nine people worldwide still do not have enough to eat and food-related assistance lie at the heart of the struggle to break the cycle of hunger and poverty.

A campaign that touches on humanity, art, and fashion, is a strong campaign indeed. And one we all need to support everyday and even more so in the winter holiday season.

Balenciaga Creative Director | Demna Gvasalia
Photographer | Charlie White
Models | Eliza Douglas, Martina Almquist
Hair | Holli Smith
Makeup | Inge Grognard 


Equipment’s most recent Fall 2018 ad campaign is a study in strength, the new era of femininity, and sophisticated aesthetics. Photographer Chris Colls teamed with in-house creative director Brett Ramey to deliver one of the labels strongest campaigns in recent memory.

The campaign centers around model Aymeline Valade whose powerful presence is made even more striking via the high contrast tone and coloration of photographer Colls. Colls is a bit of an underused industry gem as far as we here at The Impression are concerned as he has a strong eye for expressive images with a gift for edgy contrast. Teamed with the right creative partners and he can bring great narrative, one we hope to see transition into film some day.

While the campaign lacks a sense of traditional narrative in itself, it does act as a great character study as we see Valade navigate the rigors of a corporate day job with some lounge time, cigarettes included. Which reminds us that while cigarettes have fallen out of fashion campaigns of late, they work well as a prop given the right situation such as here.

The campaign comes with a short film by Alex La Cruz complete with a backing track, I Don’t Know You by The Marías. The song title is apropos given the deep character study sans narration, but can’t fault it as sometimes a strong character study works. Overall we like the campaign and the character and can’t wait to see what they do next.


Equipment Creative Director | Brett Ramey
Photographer | Chris Colls
Film | Alex La Cruz
Model | Aymeline Valade
Stylist | Camille Bidault Waddington
Hair | Esther Langham
Makeup | Sil Bruinsma
Music | I Don’t Know You by The Marías


Looks like a soft smile is the best accessory to accessories this season as the house of Bally has embraced a casual warmth in their most recent Fall 2018 ad campaign.

Creative Director Ben Kelway has steered the label to show some soul in a warm and upbeat campaign lens by Colin Dodgson. In the film models Edie Campbell and Wang Chen Ming relax in an estates garden complete with a greenhouse. Each simply taking it all in and enjoying the moment with the relaxed air that follows a satisfying sigh. There is the act of sunning ones face, or simply sitting to stare into nothingness and feel free.

The backing track is Another Weekend by Ariel Pink and hints at what Kelway wanted to impress, enjoy the weekend and relax already. Luxury doesn’t need to be that uptight.

The Impression is impressed by the fastback of Kelway this season and enjoys watching a studio break through of the clutter to present solid work. Hopefully the Creative Director and house continue this rhythm into spring as sunny days seem to be ahead for both.

Agency | Ben Kelway Studio
Creative Director | Ben Kelway
Photographer | Colin Dodgson
Model | Edie Campbell, Wang Chen Ming
Stylist | Francesca Burns
Hair | Alex Brownsell
Manicurist | Adam Slee
Set Designer | Alice Kirkpatrick
Casting Director | Barbara Nicoli & Leila Ananna
Music | Another Weekend by Ariel Pink


JW Anderson in February launched the Your Picture/Our Future campaign, where photographers submitted six original photos to the London-based label for a chance to shoot its Fall 2018 campaign. Photographers Julie Greve, Simons Finnerty and Yelena Beletskaya won the open call and the opportunity to shoot the JW label’s Fall 2018 campaign that debuted today.

Greve, Finnerty and Beletskaya’s respective styles are prominent in this campaign, but they agree with each other very easily. It helps that JW Anderson is unconventional in its approaches to design and imagery.

Beletskaya’s use of smoke adds dimension and distortion to the designs, especially in the photo with models, and brings drama to the photo of handbags hanging from a tree stump. Finnerty modeled his photos that have an air of sensuality and androgyny, and Greve photographed women in groups much like her winning photos.

The Fall 2018 campaign is a continuation of designer Jonathan Anderson’s initiative to highlight emerging artists. While photographers have the spotlight at JW Anderson, the Northern Ireland-born designer offers his attention to craftsmanship at Loewe. Anderson launched the Loewe Craft Prize in 2016 to celebrate creativity and craftsmanship in the digital age and recently partnered with artist Anthea Hamilton on an installation at Tate Britain.

Anderson has found a way to give back to the arts through both of the fashion labels that he is directing. Like Gucci partnering with artists for campaigns and capsule collections, Anderson aims to maintain the integrity of the arts in an age where the masses just want more.

Photographers | Julie Greve, Simons Finnerty & Yelena Beletskaya

Jeffrey Dodd Resort 2018 Collection


The heroines of Prada are coming full force in the house’s latest installment of its Fall 2018 365 campaign titled “Ultravision.”

Shot by Willy Vanderperre, who also captured the first part of the 365 campaign in Las Vegas, the images as a collective whole tell a story of part-reality, part-fantasy with women whose bold faces and strong poses help them take on the dark night at the Fondazione Prada Torre in Milan. Models Mica Argañaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems and Anok Yai are “reimagined as hyper-coloured Prada heroines, glowing with fluorescence and captured in movement simultaneously elegant and dynamic,” according to Prada, as they explore the Torre’s interiors, including its labyrinthine, multi-angled staircases, and glass pinnacle which offers stunning panoramic views of the Milan skyline. 

The art direction by agency DJA is once again distinctive and keeps in synergy this extension of the campaign to the first part, the bright neon lights and props draw you in and make it almost impossible to look away. And as we know, Prada always succeeds at storytelling, drawing storyline out while also drawing you in.

If one thing is for certain, it is that no one would seriously mind if one of these fierce Prada heroines swooped in to save the day.

Prada Creative Director | Miuccia Prada
Agency | DJA

Photographer | Willy Vanderperre
Talent | Mica Argañaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Anok Yai, Liu Wen
Stylist | Olivier Rizzo


Photographer Aleksander Salski pairs with Stylist Anita Szymczak for ‘Marked’… an online exclusive for The Impression

Photographer | Aleksander Salski
Stylist | Anita Szymczak

Blouse 1683 ATELIER, Trousers MAX MARA, Shoes COS

Blouse 1683 ATELIER, Trousers MAX MARA, Shoes COS


Photographer | Aleksander Salski
Stylist | Anita Szymczak
Model | Karina Taranowicz

Make up | Harry Jefferson
Hair | Gor Duryan
Asisstant Photographer | Szymon Gosławski
Studio | Jasna Sprawa


As Bottega Veneta looks to explode their marketshare to rival fellow Kering owned label Gucci, the house has gotten rather explosive this season in their latest Fall 2018 ad campaign by Fabien Baron.

The campaign, entitled “Intuition,” comes complete with three short films (“Blackout,” “Doubles,” and “Attrazione”) starring British model Fran Summers, German model Tim Schuhmacher, and Korean model Sora Choi. Directed by Baron, with cinematography by Phillipe Le Sourd, the plot thickens in the short thriller as the the characters form a chemistry amongst one another in what looks like a possible love triangle.

The campaign is all about the fusion of sci-fi, modernity, and passion. Laser lighting and oversized digital screens imply the events take place in some industrial future that somehow still has payphone booths for covert rendezvous calls. Meanwhile, oversized explosions provide the action while neon outlined doorways act as visual gateways.

Overall, the campaign reads as a thriller, and while we can’t be certain of what exactly is going down, we know one thing is for sure—it is beautiful, and provocative, and succeeds in drawing you in.

An explosion of attention, the dream of any luxury house.

Agency | Baron & Baron
Creative Director | Fabien Baron
Director | Fabien Baron
Cinematographer | Phillipe Le Sourd
Talent | Fran Summers, Tim Schumacher, & Sora Choi
Set Designer | Stefan Beckman


Lefties, Zara’s younger sibling label, released their Fall Men’s 2018 ad campaign continuing to build momentum for the softer of the retail behemoth.

Continuing to team with long time collaborator, photographer Enric Galceran, the house set off to provide a little rustic group therapy with models, Erik van Gils, Justin Eric Martin, Rachide Embalo, and Serge Rigvav. The campaign is as straight as the straight leg pants featured within, casual, comfortable, and direct. And sometimes that is all a campaign needs to be as the offering is as casually classic as Galceran’s nonchalant  images. Combining studio portraiture with clean industrial streets as a backdrop works to diversify the look but not start too far from he straight and narrow.


Photographer | Enric Galceran
Models | Erik van Gils, Justin Eric Martin, Rachide Embalo, & Serge Rigvav
Stylist | Bojan Mijatovc





Badgley Mischka’s latest campaign for Fall 2018 touches on the duo’s panache for America opulence, this season expounding upon that point by lensing the campaign at the historic Chelsea Mansion on Long Island’s North Shore Gold Coast.

Golden touches highlight the campaign in the rich interiors that play as much a role in the narrative as the characters themselves; models Kristin Zakala, Cole Christie, and Elza Luijendijk. Russian born, Los Angeles based, photographer Catherine Asanov, helps the design duo pull back the curtains on the stately mansion for a campaign entitled ‘Lightness Through Dark – a celebration of glamour inspired by the artist, Michelangelo Merisi da Caravaggio.’

The campaign comes with it’s own peek behind the curtains in a true behind-the-scenes video, a rarity these days as the spotlight tends to focus more on the talent in front of the lens than how the narrative is created.

The campaign plays to the Lifestyles of the Rich and Famous with hints of Dynasty. A few touches of the right color grading and more dramatic close-up glares from the cast may of been in order to modernize the fantasy. Nothing the partnership of an art director couldn’t handle. However it is a solid outing from the duo who have a strong fanbase in their favor, deservingly so. We look forward to the next chapter in the designed book.


Badgley Mischka Creative Directors |  Mark Badgley & James Mischka
Photographer | Catherine Asanov
Models | Kristin Zakala, Cole Christie, Elza Luijendijk
Hair | Peter Gray
Makeup | William Murphy
Behind-the-Scenes Video | Matthew Gilbertson


It would appear that Gentle Monsters have invaded London as the South Korean eyewear brand opened their first European flagship store in cities West End.

The two floor, 4,800 square foot store located at 28-29 Argyll St, drew upon martial arts for its launch decor entitled ‘Kung Fu,’ intertwining the karate concept with extraterrestrial creatures. The result is as much a series of art pieces as it is a group of store displays.

Founded in 2011 by Jay Oh and Hankook Kim, Gentle Monsters’ has 18 stores in total including the new London location. The firm is know for creating retail experiences that draw eyes both literally and figuratively.

Gentle Monster London

28-29 Argyll St, London W1F 7EB


With the release of their most recent Fall 2018 ad campaign Zara begs the question ‘Are you watching?’ via a intensely sophisticated film by creative director Fabien Baron.

Baron is on a roll this season firing off a series of film after film, each more richly colorize and visually engaging than the last. He seems to be finding his 2nd calling here in tandem with Meisel as they capture models Meghan Collison, Lexi Boling, Kris Grikaite, Julia Nobis, Karolin Wolter, and Fei Fei as bewitched enchantresses. Each of the gypsy like characters lounges in a velvet fog of a den, complete with crystal chandeliers and a burning candelabra. A crystal ball, black cat, and hand mirror lend to the seance like atmosphere as an 8mm film projects off screen drawing their focus. But watching them drawn into the film they are viewing so intensely as characters, causes the real viewer to feel that this is an important dramatic element that they should pay attention to. The film they see is a ‘McGuffin,’ simply a plot device that the real audience never gets to see but moves the story along.

The color grading is superb, and the the utilization of marble paper as frames to the campaign is a wise choice, adding texture to texture. Is it a campaign that one feels may fall short of print due to strategy and the history of the house that spends on social and in-store more than print and out-of-home. One can only hope that like this campaign, Zara with also expand their boarders with a little more color.


Creative Director | Fabien Baron
Agency | Baron & Baron
Photographer | Steven Meisel
Film Director | Fabien Baron

Models | Meghan Collison, Lexi Boling, Kris Grikaite, Blesnya, Julia Nobis, Karolin Wolter & Fei Fei
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Ashley Brokaw


Valentino is back at it again, returning to Villa Aldobrandini just outside of Rome for its Fall 2018 men’s ad campaign.

The house’s own Pierpaolo Piccioli once again paired with Creative Director Ricardo Ruini and his studio for another campaign, this time with photographer Juergen Teller capturing models Benno Bulang, Jonas Gloer, and Reuben Chapman as they snack on pomegranate seeds, toss around the fruit, and explore the ornately decorated interiors and gardens of the villa, making for yet another fine Italian outing.

The campaign combines luxury street style with the opulence you expect from Valentino, blending the expected and unexpected as characters stand on expensive furnishing casually while surrounded by classical art. The tine sets the stage for the forthcoming fall campaign to be released from women’s shortly.

Valentino Creative Director | Pierpaolo Piccioli
Agency | Riccardo Ruini Studio
Creative Director | Riccardo Ruini
Photographer | Juergen Teller
Talent | Benno Bulang, Jonas Glöer & Reuben Chapman
Stylist | Joe McKenna
Hair | Damien Boissinot
Makeup | Dick Page
Location | Villa Aldobrandini, Frascati (Rome)


Dsquared2’s latest Fall 2018 underwear ad campaign, photographed by Mert and Alas, stars models Vanessa Moody, Jospeh Bruzas, and Bram Valbracht posing in a mix of both black and white and color footage with old film techniques reminding us of vintage movies right from the start.

The Impression salutes Giovanni Bianco’s creative direction and the team at GB65 for their art direction of the campaign’s accompanying film. The excellent art direction places you into an old home movie with the fun, distressed graphics, old film techniques, and wooden panelling backdrop that reminds us of those phenomenal banned Calvin Klein ads from the 90s. And Adam Beattie’s “The Man I’ve Become” is even more fitting for story, blending soft form erotica with marketing.

DSQUARED Creative Directors | Dean & Dan Caten
Agency | GB65
Creative Director | Giovanni Bianco 
Photographer | Mert Alas & Marcus Piggott
Models | Vanessa Moody, Joseph Bruzas and Bram Valbracht
Hair | Sam Mcknight
Makeup | Gordon Espinet
Casting Director | Piergiorgio Del Moro
Music | The Man I’ve Become by Adam Beattie


Fendi’s latest Fall 2018 ad campaign stresses both simplicity and the powerful, bold personality of a Fendi woman.

Captured by the house’s creative director, Karl Lagerfeld, the images feature highly sought-after models Adwoa Aboah, Abbey Lee, and Gigi Hadid. Their strong poses perfectly embody both the fearless nature and free spirit that characterize a Fendi woman, while the modern and clean set offers a backstage feel with the visible photographic backdrop and stand. White columns of various sizes clearly point to Fendi’s Roman roots.

“I love the set of the new campaign, it’s very clean yet with a touch of romanity given by the columns, I find them very FENDI. I also like the way women are put in evidence, standing on a pedestal as if they were roman statues or goddess,” said Silvia Venturini Fendi.

The campaign pays homage to Fendi’s DNA, synonymous of innovation, modernity, energy, and incredible savoir-faire and to the powerful and free women of today. “I really wanted these women to be strong, that’s why they are elevated in the centre of the set in a very modern way,” said Lagerfeld.

The modernity must also be based on simple messaging completely with plenty of logo. Forytunatly for the house a logo is only as strong as the brands reputation and in Fendi’s case that equity is powerful. While The Impression would like to see more narrative int he houses storytelling, there is value in cleaning the slate.

Fendi Creative Director/Photographer | Karl Lagerfeld
Talent | Gigi Hadid, Adwoa Aboah & Abbey Lee Kershaw


Wooyoungmi just unveiled their latest Fall 2018 ad campaign complete with a short feature fim. The campaign was lensed by photographer Piczo, who has previously worked with the hous, and featured model Jin Park styled by Andrej Skok.
In the grainy short film, two friends or frenemies, are arguing or discussing about a new $16,000 guitar that’s being built for one of the characters. The film is a silent one complete with subtitles bridging the diver between arthouse and silent film fare.
It is a creative solution to a global business and could easily kickstart a series in which these two meet new adventures and luxurious urges.

Photographer | Piczo
Agency | We folk Agency
Stylist | Andrej Skok
Model | Jin Park
Hair |  Kiyoko Odo



Woolrich has tapped American musician, artist, and designer Ms. Lauryn Hill for the house’s first installment of its new “Woolrich: American Soul since 1830” campaign theme, and her first campaign ever.

The campaign offers a 360 platform for both the house and the artist, including live music for the campaign as well as a limited-edition capsule with input from Ms. Lauryn Hill.

Agency Framework and it’s Creative Director Brian Phillips teamed with photographer Jack Davison to capture Ms. Lauryn Hill in New York City’s Washington Heights neighborhood, a shoutout to her famous 1998 “Doo-Wop/That Thing” music video.

“The ‘American Soul’ campaign we created is the beginning of a new chapter in the history of Woolrich, which is one of America’s greatest brands,” said Phillips.

“We have recast Woolrich in the narrative of American innovation by connecting the brand to one of the most meaningful and deeply iconic parts of the history of this country: music,” explained Phillips. “We chose Ms. Hill the first collaborator for ‘Woolrich: American Soul since 1830’ because her music is one of the most important cultural exports from America in the last 30 years.”

Accompanying the images isa film set to Ms. Lauryn Hill’s “Ex-Factor,” capturing her in the city, while her own words describing the meaning behind American Soul scroll over the footage. According to Ms. Lauryn Hill, “American soul music…is a continuum, a tremendous legacy or tradition, if you will, that communicates love’s survival — through hardships, suppression, and other challenges.”

The house was wise to feature Ms. Lauryn Hill as the front person for the campaign because of the double entendre. A listen to her work clearly reflects that her soulfulness goes beyond her music. She is the quintessential American Soul, rich with history, and ripe for righting the wrongs of it.

The balance of Davison’s portraitures with the city scenes round out the narrative nicely. And we here at The Impression like a little soul in our work, and love it even more in others.

Woolrich Creative Director | Andrea Canè
Agency | Framework
Creative Director | Brian Phillips
Photographer | Jack Davison
Talent | Lauryn Hill

Stylist | Mel Ottenberg


Corneliani’s latest Fall 2018 Ad Campaign takes a spin with creative director Pablo Arroyo and photographer by Daniel Riera.

Models Hamilton Seguin, Max Townsend, and Bastian Thiery, are featured entering cars sporting the houses latest outerwear collection.

The focus of this campaign was on the theme of memories as the viewer is situated as the driver of the car. The smallest details have the greatest memories like just before you’re about to drive off on an adventure.

The brand is all about underlining life’s moments with style and sophistication and The Impression applauds Pablo Arroyo’s on an original approach. Cementing that life’s special moments are linked to the tiny details like the clothes you’re wearing, styling life through elegant and refined moments. Every occasion deserves refinement.

It’s the little things that mean the most to us and Corneliani realizes that. Whether it be a street corner or a coffee shop, each triggers emotions and memories that mean something to us. Even just getting into a car wearing your favorite clothing can take you on an adventure and lead to a special memory.

Creative Director | Pablo Arroyo
Photographer | Daniel Riera

Stylist | Julian Ganio 
Models | Hamilton Seguin, Max Townsend, Bastian Thiery
Hair | Terry Saxon 


Dolce & Gabbana is all things boyband in its latest Fall 2018 men’s ad campaign.

Keeping with its theme of Italian destinations and having just captured its Fall 2018 women’s ad campaign in Rome, the house set off to Milan’s Piazza del Duomo and Galleria Vittorio Emanuele II, just minutes from its store in Via della Spiga.

Featuring Cameron Dallas, Raff Law, Austin Mahone, Juanpa Zurita, Christian Combs, Nao Takahashi, Hero Fiennes Tiffin, Shimizu Mash, Kevin Chaplin, Paris Brosnan, King Combs, and Charlie Oldman, the campaign, shot by brothers Luca and Alessandro Morelli, the same duo that photographed the women’s campaign, captures the boys running around Milan having the time of their lives posing with street extras and monks and kissing girls.

The campaign lends ideas of masculinity and playful exuberance and high energy of being youthful, free, and cocky.

Photographers | Luca & Alessandro Morelli
Models | Cameron Dallas, Raff Law, Austin Mahone, Juanpa Zurita, Christian Combs, Nao Takahashi, Hero Fiennes Tiffin, Shimizu Mash, Kevin Chaplin, Paris Brosnan, King Combs & Charlie Oldman
Location | Milano


Gucci Men’s Cruise 2019 Collection