Daily Paper Memoirs of a Parallel Universe Fall 2020 Ad Campaign

Daily Paper

'Memoirs of a Parallel Universe' Fall 2020 Ad Campaign


Daily Paper unveils a super-powered new campaign.

In celebration of their Fall 2020 collection, the Amsterdam-based brand has released a comic book which brilliantly explores the themes of identity and diaspora culture that are central to the brand and its creatives. Titled “Memoirs of a Parallel Universe,” the comic is divided into four sections, each of which follows a protagonist as they navigate the complex social structures and issues of their worlds. With an incredibly cool afrofuturist aesthetic, these worlds offer both a haunting echo of our own issues and an ideal to strive for.

The collection and its campaign draw strength from this comic book inspiration. Silhouettes and color combinations evolve out of superhero uniforms; playful patterns are constructed out of comic panels. Clever photography imbues its subjects with larger-than-life powers and personas.

Comic books have long been an image of hope and tool of liberation for the oppressed, and Daily Paper does incredible work to honor and advance this tradition. In the pages of works like Black Panther and X-Men, marginalized kids can see that the things that make them different, make them strong. Daily Paper brings their vision of youth empowerment, inclusivity, and black excellence to this process, depicting powerful and nuanced black characters who strive to understand and improve their world and themselves. The campaign is truly heroic.

Daily Paper Memoirs of a Parallel Universe Fall 2020 Ad Campaign
Daily Paper Memoirs of a Parallel Universe Fall 2020 Ad Campaign

Daily Paper Co-Founders | Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini