Daily Paper Spring 2021 Resort Ad Campaign Photos

Daily Paper

Spring 2021 Ad Campaign

Review of Daily Paper Spring 2021 Resort Ad Campaign by Creative Director Florian Joahn with Photographer Mounir Raji

Daily Paper gears up for summer with a new collection and campaign that celebrate the brand’s heritage in African diaspora culture. The campaign was led by creative director Florian Joahn, who has worked frequently with the brand in the past, with photography by Mounir Raji.

Ready for the warmer months ahead, the new resort collection is composed mostly of light and casual unisex offerings in a range of colors. The collection introduces three new tie-dye colorways drawn from the colors of the Somali, Ghanaian, and Moroccan flags, representing the heritage of the brand’s three founders.

Joahn’s and Raji’s celebratory campaign imagery highlights the laid-back energy of the pieces. Framed by the beach and the sky, the youthful cast bask in sunlight and exude a sense of effortless cool. Smart use of the flags referenced in the designs emphasizes the ongoing exploration of heritage and culture. Though casual, Raji’s images attest to thoughtful photographic composition.

With a casual energy perfect for summer and thoughtful consideration of what makes Daily Paper’s identity unique and important, the campaign is another strong success for the brand.

Daily Paper Spring 2021 Resort Ad Campaign Photos
Daily Paper Spring 2021 Resort Ad Campaign Photos
Daily Paper Spring 2021 Resort Ad Campaign Photos

Daily Paper Creative Directors | Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini
Creative Director | Florian Joahn
Photographer | Mounir Raji 
Talents | Shaliona Williams, Faouziat Biera Faous, Tobi Afeez Amao, & Salif Ly
Stylist | JeanPaul Paula
Hair | Keanna Williams 
Makeup | Laura Yard
Photographer Assitant | Mylan Rosendaal 



Fashion Writer | The Impression