As an ode to the brand’s empowering belief that “The DVF woman is a woman in charge of her life,” the DVF Spring 2018 campaign visually tells the story of various women doing just that, each depicted in her own inspirational, strong, courageous, feminine way. The campaign displayed through the photographic lens of Oliver Hadlee Pearch and Jonny Lu Studio’s creative art direction, illustrates the mission to “celebrate freedom, empower women, and inspire confidence.”
The photographs and videos curated by Pearch and Studio contribute to the digital social-first Spring 18 campaign that was shot in major locations throughout New York. Ranging in location from the East River State Park with the breathtaking view of Manhattan’s skyline, to a private Upper East Side apartment, the historic Irving Place Theater, and East Village at night, the campaign illustrates the unique, inspirational everyday lives of New York women. Alluding to the brand’s diverse, authentic message through the collective line-up of models: Kiki Willems, Imaan Hammam, Lua, Dovanna, Scarlett, Alicia, Roxane, & Zoe.
The videos and stills symbolize the idea that as females, we have the freedom to not only express our personality and personal style, but to empower others in doing so. The campaign does a brilliant job with getting this message across as in each visual the women are boldly dressed in bright, colorful printed clothing and accessories.
Agency | Jonny Lu Studio Photographer | Oliver Hadlee Pearch
Models | Imaan Hammam, Kiki Willems, Lua, Dovanna, Scarlett, Alicia, Roxane, & Zoe Video Director | Julian Kapadia Casting Director | Adam Hindle Street Casting Director | Jennifer Venditti Choreographer | Les Child Set Design | Patience Harding Hair | Tina Outen Makeup | Chiho Omae Manicurist | Rica Romain Production | Sylvia Farago
WHERE FASHION GETS CREATIVE
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