Just ahead of Kim Jones’ Men’s Fall 2020 show in Miami doing Miami Basel, the team at Dior is off to an early lead launching their Dior and Rimowa collaboration via a pop-up boutique in Miami Design District.
Located at 151 NE 41st Street, the pop-up opens as the US pre-launch to the collaboration between Dior and Rimowa, which was showcased in the Summer 2020 runway show. Clients will be invited to discover the pop-up with a unique visual installation of a cloud runway from the street into the space.
Upon entering the space, guests will find an assortment of the Dior and Rimowa collaboration displayed on finely brushed aluminum shelving and display counters. A limited assortment of Dior Essentials is displayed on a finely brushed aluminum enclosed rail with the cloud print wrapped on the interior wall. Half of the walls and floor are covered in the cloud print while the mirroring walls are made of aluminum and decorated in a subtle Dior Oblique pattern.
Anchoring the heart of the pop-up, a silver-colored helicopter emblazed with “DIOR RIMOWA.” The cockpit is personalized in gray and blue aluminum featuring the Dior Oblique motif.
The pop-up will be open from December 1st, 2019 through January 2nd, 2020 before the official launch of the collaboration in stores and Dior.com on January 15th.
Location 151 NE 41st Street Suite 127 Miami, FL 33137