Craftsmanship is a term tossed around too casually in fashion narrative today without embracing its meaning and recognizing that craftsman are few and far between. Photographer Paolo Roversi certainly qualifies and in his latest Dior Homme campaign reminds us all why, delivering one of the most visually arresting men’s campaign in recent memory.
The campaign includes his signature high contrast black and white imagery counterbalanced with a steel seafoam. What is of note is that the black and white images are reserved for seasoned professional models Arnaud Lemaire and Mark Vanderloo. The casting by Piergiorgio Del Moro helps lend credence to the collection marrying established and new which is a smart direction for the house and certainly influenced by its new creative director Kim Jones.
Hair artisan Holli Smith gives the story just the right amount of sophisticated tussle, which lens to its casual cool tone. That tone comes to life in a short but well done seasonal campaign film underpinned by a techno track reminiscent of the 80s techno.
All in all is is solid combination of team work and The Impression is delighted that the house didn’t go quite for fall awaiting Kim’s forthcoming first campaign in spring. It was smart of them to recognize there are other masters to team with to tell a story, and the clothes is just one part of it.
Photographer | Paolo Roversi Models | Arnaud Lemaire, James Rousseau, Kohei Takabatake, Mark Vanderloo, Sasha Komissarov