Paris based agency, The Style Council, is quickly becoming fashion’s unique bridge agency. Balancing the world’s of fashion and beauty as exemplified by their recent campaign and commercial spot for Dior’s Rouge beauty staring Natalie Portman.
The campaign, lensed by David Sims with a film short directed by Gordon von Steiner, has a faint resemblance to Milton H. Greene’s “The Red Sweater Sitting” with Marilyn Monroe. The reference is a wise one to leverage as the iconic images, which has been emulated in a number of fashion editorials, has never been capitalized on in a campaign owning red. That same philosophy played into The Style Council’s song choice, Kiss by Prince. And if ever there was a song built for beauty….
Far too often beauty creative ad agencies make the luxury labels they represent to mass and unrecognizable. Take off the label and they could be anyone and they rarely feel associated with their parent fashion house. Part of that challenge is the lack of understanding historical fashion storytelling and part of it is that they get more vested in the idea than marrying an idea with the brand DNA of the house. Not so with The Style Council who manages to blend the best of both worlds without jeopardizing either. The reasoning is partially because The Style Council’s agency founders were originally the in-house creatives at LVMH working on Dior and Louis Vuitton. So they have the gift of understanding the fashion and beauty is like a kiss . . . on both cheeks.
Agency | The Style Council
Creative Directors | Mia Forsgren & Robert Lussier
Photographer | David Sims
Director | Gordon von Steiner
Talent | Natalie Portman
Music | Kiss by Prince