While it’s true that many artists prefer to create alone, often the most interesting works come from collaborations between equally gifted talents. Such was the case in 1929 when sculptor-designer Isamu Noguchi and dancer-choreographer Martha Graham combined for a portraiture project resulting in Noguchi designing 20 sets for Graham over the course of three decades.
The case for powerful teaming is true here in Dior’s Spring 2019 ad campaign. Combining the talents of Dior Creative Director Maria Grazia Chiuri, Creative Director Fabien Baron, Photographer Harley Weir, and choreographer Sharon Eyal, the houses spring campaign is a celebration of the arts and the body in motion. A continuation of the theme Chiuri set forth in her dramatic Dior Spring 2019 collection inspired by dance and choreographed by Eyal, who is the Co-Artistic Director and Choreographer of L-E-V Dance company.
My work is a related to the celebration of the body through clothing and the opportunity it offers us in how we represent ourselves in the eyes of others, as well as in our own eyes.
Maria Grazia Chuiri
That celebration is brought to life for spring by the fluid movement featured in the campaign lensed by Harley Weir, who under the artistic direction of Baron captures the flow and unity of dance. Models are set in unison with one behind a scrim acting almost as the id to the ego, a shadow of oneself, often expressive or contemplative. The doubling of the models is a genius move as well as the graphic layout and placement of the iconic logo.
All of this is the result of checking the ego at the door and trusting the gifts of others. Not being fearful of being overshadowed, but embracing the shadow of others and their gifts on the whole. Genius doesn’t fear other genius, it embraces it, recognizing both the value of solo performances, and the power of ensembles.
Maria Grazia Chiuri and Dior have entered 2019 not afraid to dance. And we applaud the performance.