Dsquared2 Fall 2018 Underwear Ad Campaign by Mert & Marcus

Dsquared2 | Fall 2018 Underwear Ad Campaign


Dsquared2’s latest Fall 2018 underwear ad campaign, photographed by Mert and Alas, stars models Vanessa Moody, Jospeh Bruzas, and Bram Valbracht posing in a mix of both black and white and color footage with old film techniques reminding us of vintage movies right from the start.

The Impression salutes Giovanni Bianco’s creative direction and the team at GB65 for their art direction of the campaign’s accompanying film. The excellent art direction places you into an old home movie with the fun, distressed graphics, old film techniques, and wooden panelling backdrop that reminds us of those phenomenal banned Calvin Klein ads from the 90s. And Adam Beattie’s “The Man I’ve Become” is even more fitting for story, blending soft form erotica with marketing.

DSQUARED Creative Directors | Dean & Dan Caten
Agency | GB65
Creative Director | Giovanni Bianco 
Photographer | Mert Alas & Marcus Piggott
Models | Vanessa Moody, Joseph Bruzas and Bram Valbracht
Hair | Sam Mcknight
Makeup | Gordon Espinet
Casting Director | Piergiorgio Del Moro
Music | The Man I’ve Become by Adam Beattie