Dsquared2 Spring 2019 Ad Campaign


Spring 2019 Ad Campaign

Leave it to Dan and Dean Caten and their romantic warriors from the duo’s Spring 2019 collection to remind us how much we love large group shots as ad campaigns.

The campaign, lensed by Mert and Marcus and art directed by Giovanni Bianco and his team at GB65, is beautifully colored, drawing in the viewer as the cast is perfectly placed in each shot. We say this to remind everyone that this is not anywhere as easy as it looks. The casting, coloring, tone, and energy of large group shots are hard to pull off without coming across as uninteresting knock-offs of old Benetton ads.

Stylist Panos Yiapanis helped get some skin in the game by leveraging the legs of models Birgit Kos and Irina Shayk who join topless models Barak Shamir, Deano Perona, Elliot Meeten, Janusz Kuhlmann, Jordan Genidogan, Martijn Faaij, Paulo Spencer, Tommy Hackett, and William Los.

And while it may seem an odd choice of word to accompany a fashion campaign, the clothes really help here. The collection is interesting to the eye, upbeat, and a great unifier.

Which is what this story is all about. A unified group of like-minded souls ready to face the challenges of today as an upbeat army of romantics. Here is to their peace march.

Dsquared2 Spring 2019 Ad Campaign
Dsquared2 Spring 2019 Ad Campaign

Dsquared2 Creative Directors | Dan & Dean Caten
Agency | GB65
Creative Director | Giovanni Bianco
Photographers | Mert Alas & Marcus Piggott
Models | Barak Shamir, Birgit Kos, Deano Perona, Elliot Meeten, Irina Shayk, Janusz Kuhlmann, Jordan Genidogan, Martijn Faaij, Paulo Spencer, Tommy Hackett, William Los
Stylist | Panos Yiapanis
Hair | Sam McKnight
Makeup Artist | Gordon Espinet
Casting Director | Piergiorgio Del Moro