Review of Emilia Wickstead x ViBi Venezia 2022 Ad Campaign by Photographer Edd Horder with talent Viola Arrivabene, Vera Arrivabene, Mafalda Arrivabene, Maddalena Arrivabene, and Leonardo Arrivabene
Emilia Wickstead and ViBi Venezia channel the timeless charm of Venice in a new campaign celebrating their collaborative collection. The Spring 2022 campaign was captured by photographer Edd Horder.
The new collection applies signature Emilia Wickstead floral prints to ViBi Venezia’s furlana, the classic Venetian slipper that the house’s sister co-founders of Viola and Vera Arrivabene Valenti Gonzaga have revived for the present day.
For the campaign, the sisters have enlisted the rest of their four siblings. Dressed head-to-toe in matching sets, the siblings pose together before the city’s iconic canals, piazzas, and cathedral facades. While it might not be obvious from some of the images that this is a footwear campaign, the suggested possibility of fully coordinated floral sets is a spring style delight, while Horder’s eye for the romance and charm of Venice and the fun casting play into ViBi’s family-affair narrative of resurrecting a historic Venetian icon.
Emilia Wickstead Creative Director | Emilia Wickstead ViBi Venezia Creative Directors | Viola Arrivabene and Vera Arrivabene Photographer | Edd Horder Talent | Viola Arrivabene, Vera Arrivabene, Mafalda Arrivabene, Maddalena Arrivabene, and Leonardo Arrivabene
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