Emma Roach creates set designs that are reminiscent of David Lynch films and art and photography of the ’70s, becoming the go-to set designer for Raf Simons, Calvin Klein, Hussein Chalayan and Valentino for creative sets that add another dimension to the brands’ storytelling.
Roach came from an art background, having studied sculpture and painting, and after graduation spent a few years assisting stylists such as Sarah Richardson and Shona Heath. The artist frequently references art and music that have a darker note to them, landing her commissions from magazines like the American and Italian editions of Vogue, Dazed, AnOther and W Magazine.
Her studio, Emma Roach Studio, is a company offering set design for fashion editorial, advertising shoots and runway shows. Roach is responsible for the pre-production, realisation and on-set for brands like Hussein Chalayan, Mulberry, Raf Simons and Calvin Klein. She has worked with photographers including Ellen von Unwerth, Tim Walker and Willy Vanderperre, among others.
EDITORIAL Dazed, AnOther, W Magazine, Vogue U.S., Vogue Italia, i-D, Flair, Fantastic Man, L’Officiel, Harper’s Bazaar, POP, Re-Edition, Man About Town