Age, memory, reality. All is questioned in this preview for Erdem’s fall 2018 ad campaign. Shot by Sam Rock, the single image released featured models Alyssa Traore and Fedde Betting caught in a realm between reality and fantasy.
With this ghostly, long-exposure photograph, the brand is giving a beautiful inside-look at the upcoming collection. The soft color palette reveals a vulnerability in the women, while they simultaneously sport strong, rigid facial expressions.
It is “a gaze that captures something enigmatic and timeless, simultaneously distinct and familiar,” a press release from the house revealed. “There is a sense of nostalgia, but it is a memory tinged with warmth more than regret.”
This fantastical image gives us hope for the campaign, and The Impression is truly looking forward to seeing what else is in store with the imaginative campaign.
Photography | Sam Rock Models | Alyssa Traore, Fedde Betting Stylist | Lucinda Chambers Hair | Adam Reed Makeup | Clay Reid