Ermanno Scervino

Spring 2021 Ad Campaign

Review of Ermanno Scervino Spring 2021 Ad Campaign by Photographers Luigi & Iango with Models Irina Shayk, Natasha Poly and Joan Smalls

Ermanno Scervino offers up some throwback supermodel worship with a new campaign for Spring 2021 lensed by photography duo Luigi & Iango.

The campaign eschews narrative and aesthetic concepts in favor of simply turning up the sun-soaked sensuality. Luigi and Iango capture their cast of statuesque beauties within an atmosphere of refined earthiness: they languor on beaches, stride through shrubbery, stand next to a horse.

Perhaps it was an intentional choice as a nod to the fact that this season marks the label’s 20th anniversary, but the approach to the campaign feels somewhat antiquated. Long gone are the days when a woman sensually writhing among the waves on the shore felt desirable or mysterious; now it just looks kind of silly. Yet the campaign seems to want us to take it seriously.

Still, the imagery is quite effective as a lookbook in that it does show off the strength and versatility of the designs while maintaining an aesthetic consistency, and smartly situates them within both the sensual and natural worlds.

Ermanno Scervino Creative Director | Ermanno Scervino
Photographers | Luigi & Iango
Models | Irina Shayk, Natasha Poly and Joan Smalls
Stylist | Sissy Vian
Hair | Pier Paolo Lai
Makeup | Kassandra Frua De Angeli

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