Etro Introduces #EtroByYou, A New Customization Option

With Another Gift-Giving Opportunity Around The Corner, Etro Offers Custom Embroidering

Etro announced the launch of their #EtroByYou campaign, a new customization service available now in store and online in celebration of Valentine’s Day. 

This new option affords lovers the opportunity to give one another gifts customized with initials that can be embroidered in eight different colors on a selection of iconic paisley bags and accessories.

This campaign works in tandem with their #CaravanOfLove campaign that portrays Etro through a nouveau-hippy lens. Three couples put together in an old-fashioned van covered in paisley patterns with new customized Etro luggage.

The customization options are available now at