In honor of pride month, Italian fashion house Etro has released a limited-edition ‘Pegaso’ bag in. Twenty percent of the sale proceeds will be donated to Casa Arcobaleno, the first refuge dedicated to those who are discriminated against by their families by sexual orientation or gender transition in the city of Milan, Italy.
The rainbow-striped bag was released in two sizes, regular and mini. The regular features the iconic Paisley jacquard fabric with leather finishing. Both bags feature a digital rainbow print and are embellished with an embossed buckle that depicts the iconic winged horse, the emblem of the house for over 50 years.
The move from the house to both team with Casa Arcobaleno and develop a brief and youthful narrative around it is one we applaud as Etro shows its stripes, pun intended, as well as moves to down-age the brand. The house’s recent ad campaigns, art directed by Macs Iotti, have presented the house as one willing to embrace the new, and between the latest iteration of product and philanthropy, they are doing just that.