Review of Etro Spring 2021 Ad Campaign by Veronica Etro and Creative Director Macs Iotti of agency Macsiotti & Photographer David Sims with Models Anna Ewers, Grace Musase, Alessio Pozzi, & Parker Van Noord
We can feel summer on the breeze in the latest campaign from Etro. The house’s Spring 2021 campaign features creative direction from Macs Iotti and photography by David Sims.
The new collection feels Caribbean-colony chic, combining pirate style with prints referencing traditional European artisanal craft and Etro’s signature paisley. All this flowing, colorful fabric comes strongly into play in Sims’ photographs.
His compositions are inspired by the maximally eye-catching power of fashion and beauty magazine covers. Hair and fabric blow in the breeze of high powered fans, hips jut, big smiles abound.
The film takes a similar approach, combining energetic group shots with slow-motion focus on the details of hair and fabric. A bouncing soundtrack and strong female protagonist give it a summery sense of playful seduction.
The campaign brings a lot of the character and charm that Etro is known for while keeping things simple enough for the designs to have the room they need to breathe.
Etro Creative Director | Veronica Etro Agency | Macsiotti Creative Director | Macs Iotti Photographer | David Sims Models | Anna Ewers, Grace Musase, Alessio Pozzi, & Parker Van Noord Stylist | Géraldine Saglio Hair | Paul Hanlon Makeup | Lucia Pieroni Location | London
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