Spring 2021 Ad Campaign

Review of Etro Spring 2021 Ad Campaign by Veronica Etro and Creative Director Macs Iotti of agency Macsiotti & Photographer David Sims with Models Anna Ewers, Grace Musase, Alessio Pozzi, & Parker Van Noord

We can feel summer on the breeze in the latest campaign from Etro. The house’s Spring 2021 campaign features creative direction from Macs Iotti and photography by David Sims.

The new collection feels Caribbean-colony chic, combining pirate style with prints referencing traditional European artisanal craft and Etro’s signature paisley. All this flowing, colorful fabric comes strongly into play in Sims’ photographs.

His compositions are inspired by the maximally eye-catching power of fashion and beauty magazine covers. Hair and fabric blow in the breeze of high powered fans, hips jut, big smiles abound.

The film takes a similar approach, combining energetic group shots with slow-motion focus on the details of hair and fabric. A bouncing soundtrack and strong female protagonist give it a summery sense of playful seduction.

The campaign brings a lot of the character and charm that Etro is known for while keeping things simple enough for the designs to have the room they need to breathe.

Etro Creative Director | Veronica Etro
Agency | Macsiotti
Creative Director | Macs Iotti
Photographer | David Sims
Models | Anna Ewers, Grace Musase, Alessio Pozzi, & Parker Van Noord 
Stylist | Géraldine Saglio
Hair | Paul Hanlon
Makeup | Lucia Pieroni
Location |  London