Etro Fall 2020 Ad Campaign

Etro Unveils ‘The Pegasus Club’

Fall 2020 Ad Campaign


Etro has launched a new ad campaign entitled ‘The Pegasus Club’ shot by photographer Matthias Vriens, to present the latest version of its Pegaso Bag in patent leather for the Fall/Winter 2020/21 season, and as a preview of the brand’s collaboration with Gianvito Rossi.

American model Alton Mason, Italian fashion icon Anna Dello Russo, Swedish supermodel Elsa Hosk, American model Halima Aden, Tunisian actress Hend Sabri, Japanese model Hikari Mori, Italian singer Myss Keta, and Spanish socialite Naty Abascal are the eight international protagonists of the campaign. Different individualities united by strong personalities, they are portrayed in black and white or on a bright orange background in seductive poses.

The new Pegaso Bag features a Pegasus-shaped resin maxi buckle and is available in small and medium sizes, characterized by a black, electric blue, red, or yellow glossy finishing. Red and blue Paisley prints personalize Gianvito Rossi’s reinterpretation of Etro’s iconic Gianvito pumps, revealing one of the four styles of the exclusive Gianvito Rossi for Etro collaboration, which will also include flats and boots.

The new Pegaso Bag is now available for purchase at Etro boutiques or on etro.com, and in selected international retailers. The Gianvito Rossi for Etro capsule will also be available in Gianvito Rossi boutiques and on gianvitorossi.com.

Photographer | Matthias Vriens
Talent | Alton Mason, Anna Dello Russo, Elsa Hosk, Halima Aden, Hend Sabri, Hikari Mori, Myss Keta and Naty Abascal