Études Essentials Spring 2021 Ad Campaign Photos

Études Essentials

Spring 2021 Ad Campaign

Review of Études Essentials Spring 2021 Ad Campaign by Photographer Alessio Bolzoni 

Études considers the essential stillness between day-to-day motions in a new Spring 2021 campaign by photographer Alessio Bolzoni.

The campaign highlights the Paris-based brand’s Essentials collection for this season. While still maintaining the brand’s crisp focus on synthesizing an elevated range of multicultural influences – from brutalist architecture to new wave music scenes – the collection strips things back for a street-ready line of everyday pieces.

Bolzoni’s simple photographs capture their subjects frozen in moments of transition. They sprawl on a concrete floor, shifting their bodies into new positions. The photographs thus have a striking, simultaneous sense of continuous motion and sculptural stillness.

The approach smartly conveys the character of the brand and its new collection, at once everyday and artistically elevated.

Photographer | Alessio Bolzoni