Review of Études Essentials Spring 2021 Ad Campaign by Photographer Alessio Bolzoni
Études considers the essential stillness between day-to-day motions in a new Spring 2021 campaign by photographer Alessio Bolzoni.
The campaign highlights the Paris-based brand’s Essentials collection for this season. While still maintaining the brand’s crisp focus on synthesizing an elevated range of multicultural influences – from brutalist architecture to new wave music scenes – the collection strips things back for a street-ready line of everyday pieces.
Bolzoni’s simple photographs capture their subjects frozen in moments of transition. They sprawl on a concrete floor, shifting their bodies into new positions. The photographs thus have a striking, simultaneous sense of continuous motion and sculptural stillness.
The approach smartly conveys the character of the brand and its new collection, at once everyday and artistically elevated.
Photographer | Alessio Bolzoni
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