Fall 2019 Ad Campaign by Karim Sadli & Jim Kaemmerling
Fabiana Filippi, as a luxury brand, is an engineer of beautiful Italian fashions. Their pride is rooted in Italian heritage, and their narratives are true to Italian method.
An ad campaign does more than release a collection, it contributes to the narrative of a brand. Fabiana Filippi’s Fall 2019 ad campaign by photographer Karim Sadli and Creative Director Jim Kaemmerling makes one thing very clear—this Italian brand knows and sees everything.
Fabiana Filippi has tagged Giedre Dukauskaite to model for the campaign, a print and film shoot that focuses on details more than anything. Patterns on Giedre’s coat are enhanced. We see the wind gently blowing her hair, we see the shadows dancing on her face, and the way her eyes blink so tender.
Giedre Dukauskaite’s relationship to reflective glass and mirrors in the campaign is an additional touch that complexifies the visuals. Images of Giedre looking through glass, right to the viewer, are incredibly powerful. Fabiana Filippi is minding their business by paying attention—a lesson we could all learn.
Agency | R+ Agency Creative Director | Jim Kaemmerling Photographer | Karim Sadli Director | Antoine Asseraf Model | Giedre Dukauskaite Stylist | Spela Lenarcic