For over three decades, Fabien Baron has been driving the industry forward with fresh thinking and iconic creative for some of the world’s most celebrated fashion and luxury brands. Founded in 1990, his agency (Baron & Baron), is the genius behind many of the industry’s most iconic images.
As a Parisian-born New Yorker, his unique blend of French and American sensibilities can be seen in work that is consistently elevated and ahead of the curve. His creative vision is unlimited, and spans art forms, industries and outlets.
He has spearheaded the reinvention of illustrious magazines including Interview, French Vogue, Harper’s Bazaar, and Italian Vogue; designed his own line of furniture for Cappellini and Bernhardt; and sculpted the images of brands including Calvin Klein, Burberry, Giorgio Armani, Balenciaga and Coach. As a director and lensman, his films stand out as stunning pieces of storytelling, thought-provoking and eye-catching in equal measure.
With 30 years of award-winning work under his belt, his passion still lies in shaping the future. “I get excited by the new. I think people in search of that aren’t willing to repeat what they’ve seen before… when the problem has been solved, it’s no longer interesting.”
CLIENTS Alexander Wang, Calvin Klein, Carolina Herrera, Coach, Comme des Garçons, Dior, Fendi, Giorgio Armani, Givenchy, Moncler, Pringle of Scotland, Gucci, Hugo Boss, Louis Vuitton, Versace, Document Journal, Industrie Magazine, Interview Magazine, The Impression, Vogue Russia