Farfetch collaborates with 12on12 to celebrate 50 Years of Hip Hop for Farfetch Beat 010

Farfetch Celebrates Hip Hop’s 50th Anniversary with Limited Edition Vinyl Collection & Collaborations

Farfetch Celebrates Hip Hop’s 50th Anniversary with Limited Edition Vinyl Collection in Collaboration with Nas and Futura

Farfetch Limited has launched Farfetch Beat 010, a special limited edition three-part vinyl collection. This unique initiative is a collaboration with lifestyle brand 12on12, iconic rapper Nas, and graffiti legend Futura, designed to commemorate the 50th anniversary of Hip Hop.

This partnership celebrates not only Hip Hop’s milestone anniversary, but also the genre’s rich history and its global cultural impact, uniting the worlds of art, music, and cultural expression. Farfetch Beat 010 pays homage to the foundational elements of Hip Hop—MCing, Graffiti Art, and Turntablism—through the nostalgic and cherished medium of vinyl records, which were pivotal in the genre’s early days.

In celebration of the now 50th year of ‘Hip Hop’ I am excited to participate with Nas in the release of this “12 on 12”; a compilation of selected tracks from the history of this movement. The cover artwork, and handstyles, are a nod to my past and a reflection of the future.

– Futura, Artist

Two prominent figures are leading this collaboration: Nas, a legendary figure in rap music, and Futura, a pioneering graffiti artist from New York City who emerged in the 1970s. Futura is celebrated for his work, which has been displayed alongside iconic artists such as Keith Haring, Jean-Michel Basquiat, and Kenny Scharf.

For Beat 010, Nas has curated an exclusive 12on12 vinyl collection, featuring the 12 most influential Hip Hop tracks from the past five decades. These tracks are not only significant to Nas personally, but they have also played a defining role in shaping the trajectory of the Hip Hop genre. Futura, whose artistic influence is deeply embedded in Hip Hop culture, provides artistic direction for Beat 010, infusing the project with authenticity and modern relevance.

Uniting the creative forces of Nas and Futura provided a rare opportunity to elevate the art of collector culture. We are thrilled to be working with them to make the collectable pieces available on Farfetch, celebrate self expression, and inherently entwine music, art and fashion through this Beat.

– Nick Tran, Chief Marketing Officer, Farfetch

This collaboration will unfold through three separate vinyl drops over a six-month period, culminating in an original triptych design titled “Future Look For Flash.” This design will unite all the vinyl covers into a single, iconic piece of art. Each vinyl drop will include artist’s edition pieces—a limited set of 12 prints hand-finished by Futura and co-signed by Nas. Additionally, a limited edition of 20 vinyl records will feature hand-finished jacket sleeves, uniquely styled by Futura and co-signed by both artists, solidifying this collaboration as a collector’s dream.

Sitting at the Intersection of Music and Art, 12on12 are excited to mark the momentous occasion of 50 Years of Hip Hop through this collaboration between two of legends of the Hip Hop Movement, Nas and Futura. It has been an incredible experience for me working with Farfetch to bring this collaboration to life with Farfetch Beat 010.

– Claudia Moross, Founder and Creative Director, 12on12

Farfetch Beat 010, in collaboration with 12on12, Nas, and Futura, marks a significant tribute to Hip Hop’s 50-year legacy, celebrating the artists and creatives who have crafted and shaped this vibrant genre over half a century.

Beat 010 will be available exclusively online at farfetch.com and in-store at Stadium Goods, offering fans and collectors alike a chance to own a piece of this monumental celebration of Hip Hop’s enduring influence.