Farfetch & Nataal Partnership Continues Collaboration with Thom Browne
Farfetch has launched the third iteration of their year-long partnership with Nataal.
Nataal is the leading global multimedia brand celebrating contemporary fashion, beauty, visual arts, music and culture from Africa and its diaspora. As with the previous iterations of the project, first launched on 3rd February 2021, FARFETCH has worked with Nataal and their community of change makers, to create content that supports their revolutionary talent.
This third iteration of the partnership launched in collaboration with Thom Browne, and celebrates togetherness through a diverse global lens. Three photographers interpret Thom Browne’s new FW21 collection, with the help of their personal communities.
Each story comes to life in a two-part editorial curated by Nataal and uses Thom Browne’s impeccable tailoring to express the importance of unity, kinship and the power of ‘we’.
Djeneba Aduayom shoots multidisciplinary artists Kolby, Byron and William in Los Angeles, whilst Arielle Bobb-Willis shoots model Symone Lu and her skateboarding friends in New York and Ismail Zaidy shoots his siblings Othmane and Fatima Zahra in Marrakech. Each discuss their journey to photography, their approach to community and working with Thom Browne on this project.
Photography | Arielle Bobb-Willis Styling | Tess Herbert Talent | Symone Lu, Karim Callender, Shakor Pennie, Jahmali Ellison Casting | Symone Lu At Cochrane Casting Make-Up | Allie Smith, At Bridge Artists, Using Nars Hair | Akihasa Yamaguchi Styling Assistance | Jade Marks Make-Up Assistance | Anna Kurihara Hair Assistance | Zachary Dierks Photography Assistance | Christean Phillip Production | Serie Yoon, At 360Pm On Set Production | Peter Spark Creative Direction | Marie Gomis-Trezise Art Direction | Precious Opara Editorial Direction | Helen Jennings
Photography and Creative Direction | Djeneba Aduayom Props and Set Design | Djeneba Aduayom, Kolby Keene Talent, Visual Direction and Movement Direction | Kolby Keene, Byron Scott Adams, William Ylvisaker Props Assistance | Albie Mcleod, Andrew James Lighting | Dylan Catherina Post Production | Sande & Moore Creative Direction | Marie Gomis-Trezise Art Direction | Precious Opara Editorial Direction | Helen Jennings
Photography and Creative Direction | Ismail Zaidy Cast | Othmane Zaidy, Fatima Zahra Zaidy Styling and Production | Yazud Bezaz Location Manager | Ali Bouatba Creative Direction | Marie Gomis-Trezise Art Direction | Precious Opara Editorial Direction | Helen Jennings
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