Farfetch & Nataal Partnership Continues Collaboration with Thom Browne

Farfetch & Nataal Partnership Continues Collaboration with Thom Browne

Farfetch has launched the third iteration of their year-long partnership with Nataal.

Nataal is the leading global multimedia brand celebrating contemporary fashion, beauty, visual arts, music and culture from Africa and its diaspora. As with the previous iterations of the project, first launched on 3rd February 2021, FARFETCH has worked with Nataal and their community of change makers, to create content that supports their revolutionary talent.

This third iteration of the partnership launched in collaboration with Thom Browne, and celebrates togetherness through a diverse global lens. Three photographers interpret Thom Browne’s new FW21 collection, with the help of their personal communities.

Each story comes to life in a two-part editorial curated by Nataal and uses Thom Browne’s impeccable tailoring to express the importance of unity, kinship and the power of ‘we’.

Djeneba Aduayom shoots multidisciplinary artists Kolby, Byron and William in Los Angeles, whilst Arielle Bobb-Willis shoots model Symone Lu and her skateboarding friends in New York and Ismail Zaidy shoots his siblings Othmane and Fatima Zahra in Marrakech. Each discuss their journey to photography, their approach to community and working with Thom Browne on this project.

Photography | Arielle Bobb-Willis
Styling | Tess Herbert
Talent | Symone Lu, Karim Callender, Shakor Pennie, Jahmali Ellison
Casting | Symone Lu At  Cochrane Casting
Make-Up | Allie Smith, At  Bridge Artists, Using  Nars
Hair | Akihasa Yamaguchi
Styling Assistance | Jade Marks
Make-Up Assistance | Anna Kurihara
Hair Assistance | Zachary Dierks
Photography Assistance | Christean Phillip
Production | Serie Yoon, At  360Pm
On Set Production | Peter Spark
Creative Direction | Marie Gomis-Trezise
Art Direction | Precious Opara
Editorial Direction | Helen Jennings

Photography and Creative Direction | Djeneba Aduayom
Props and Set Design | Djeneba Aduayom, Kolby Keene
Talent, Visual Direction and Movement Direction | Kolby Keene, Byron Scott Adams, William Ylvisaker
Props Assistance | Albie Mcleod, Andrew James
Lighting | Dylan Catherina
Post Production | Sande & Moore
Creative Direction | Marie Gomis-Trezise
Art Direction | Precious Opara
Editorial Direction | Helen Jennings

Photography and Creative Direction | Ismail Zaidy
Cast | Othmane Zaidy, Fatima Zahra Zaidy
Styling and Production | Yazud Bezaz
Location Manager | Ali Bouatba
Creative Direction | Marie Gomis-Trezise
Art Direction | Precious Opara
Editorial Direction | Helen Jennings

Photography  Arielle Bobb-Willis