Fenty‘s first release for the month of June arrives alongside a new set of campaign imagery.
The drop forms the first part of a three-part series, which celebrates the progressive spirit of youth, to be released across the months of June and July. The initial campaign, heralding the beginning of the series at the start of Pride month, was a psychedelic burst of color.
The new campaign further explores the aesthetic and ideals of the previous one, but manages to find new ways to express these. This time, Lea Colombo photographs her models in black and white, capturing their expressive poses from unexpected angles. For the print campaign, these photographs are arranged like a collage and splashed with colorful paint, tapping into an aesthetic that seems inspired by the New York City Abstract Expressionist movement.
A brief video furthers this visual language, conjuring the feeling of raw, archival art film footage. Dynamic camerawork captures the sculptural air and expressive movement of these confident and artistic young people.
The campaign is perfectly executed both as a continuation of the campaign that proceeded it and as its own project. It is cohesively in conversation with the imagery and ideas of the whole campaign of which it forms a part, yet finds new ways to express this same message. We are looking forward to the rest of the month, for this campaign is only getting stronger.
Fenty Creative Director | Robyn Rihanna Fenty Art Director | Lolita Jacobs Photographer | Lea Colombo Models | Amrit , Assa Baradji, Mao Xiaoxing Stylist | Jahleel Weaver Manicurist | Beatrice Eni Casting Director | Samuel Ellis Scheinman