What unites people?
– Lord Tyrion Lannister (Peter Dinklage) Game of Thrones
Armies? Gold? Flags?”
Nah.
Stories.
There’s nothing in the world more powerful than a good story. Nothing can stop it. No enemy can defeat it.
In the recent closing of the global blockbuster ‘Game of Thrones,’ the wise character of Lord Tyrion Lannister explained that stories are in fact the single most powerful motivator of humankind. A
Teaming once again with Creative Director Giovanni Bianco and his crew at GB65, the first female brand creator at

Starting with contemporary images of the collection by photographer Jack Davidson, Bianco and the team at GB65 infused Brathwaite’s images as chapters of the ad campaign. The result is ‘instant heritage’ building a novel that portrays Fenty with history and meaning rooted in the 60s. A story with power. And if the team of Rihanna, Bianco, and GB65 continues to deliver meaningful chapters, they will have a best seller on their hands.


Fenty Creative Director | Rihanna
Agency | GB65
Creative Director | Giovanni Bianco
Art Director | Kevin Tekinel
Photographer | Jack Davidson + Kwame Brathwaite
Models | Aweng Chuol, Debra Shaw, &
Stylist | Jahleel Weaver
Hair | Jawara
Makeup | Isamaya Ffrench
Manicurist | Jenny Longworth
Casting Director | Rachel Chandler – Midland Casting