Italy-based label Forte Forte recently opened its first Paris store at 11 rue de Grenelle. The new store marks as the brand’s second global store, joining its first retail location in Milan.
Curated by Robert Vattilana and Forte Forte co-founder Giada Forte, the Paris store features a luxurious and feminine interior, with materials like granite on the floor, boiserie and furnishings, and brass and quartz that compliment the soft pink, gray and gold colors seen throughout the store on onyx steps, a small table, and part of the cash wrap.
Jade stones and an Afghan stone stalactite contrast airy and delicate touches like white full-length linen curtains and chandeliers. In addition, a sculptural staircase, white columns and gold curved wall give the store shape and structure.
The label considers its new Paris shop to be a continuation of its brand story. Siblings Giada and Paolo Forte founded Forte Forte in 2002, combining their respective expertise in knitwear design and business, respectively. They moved back to their family home in Veneto to launch the label that they describe as “a collection of timeless pieces, feminine and delicate.”
Location 11, Rue de Grenelle 75007 Paris, France +33 1 43 216833