French Fashion Industry Unites Behind #ProtegeTonSoignant in Auction to Support Health Workers

French Fashion Industry Unites Behind #ProtegeTonSoignant in Auction to Support Health Workers


The Parisian fashion industry and beyond have joined hands to team with the citizen movement #ProtegeTonSoignant in an unprecedented auction of blue-colored iconic vintage pieces starting on May 1st at La Mode S’Engage.

The #ProtegeTonSoignant collective is a multidisciplinary team whose mission is to help caregivers to overcome this terrible health crisis by identifying urgent needs of hospitals. They then buy and deliver the medical equipment they need, as quickly as possible. The demands hospitals are tremendous all across France. There are more than 20 million euros pending requests for equipment currently which #ProtegeTonSoignant is looking to supply.

The Haute Couture and Fashion Federation and the French Fashion Institute are supporting the project and designers including Chanel, Dior, Céline, Balenciaga, Louis Vuitton, Comme des Garçons, Junya Watanabe, Berluti, Sacai, Jil Sander, Dries Van Noten, Isabel Marant, Kenzo, Lemaire, Paco Rabanne, Nina Ricci, Schiaparelli, A.P.C., Ami, Koché, Bode, Byredo, Coperni, and Rokh have offered ‘blue’ items for the sale. Each participating designer selects from one of their collections, a piece (clothing or accessory) that they reinterpret in the colors of #ProtegeTonSoignant – electric blue.

The sale will be held at www.lamodesengage.com and run from May 1st at noon and end on May 4th at 11:59pm (Paris time). Guests can register now at www.lamodesengage.com. The profits from the sale will immediately be used for the benefit of caregivers while the creations will be sent to buyers at the end of the lockdown.

Contributing Designers & Houses
Alexandra Golovanoff, Akris, Alice Balas, Alyx, Amélie Pichard, Ami Paris, Amrose, Andrea Crews, Anrealage, APC, Atlein, Balenciaga, Berluti, Blue Marble, Bode, Bonpoint, Boramy Viguier, Botter, Bouchra Jarrar, ByRedo, Casablanca, Castelbajac Paris, Celine, Chanel, Comme des Garçons, Coperni, Dawei, Dior, Dries Van Noten, Each Other, Ernest W.Baker, Ester Manas, Etudes, Francoise, Ganni, Garcons Infideles, Gauthier Borsarello, Holiday, Imane Ayissi, Isabel Marant, Jérome Dreyfuss, Jil Sander, Jourden, Julie de Libran, Karl Lagerfeld, Kenzo, Kitsuné, Koché, Kym Ellery, L’Uniform, Lanvin, Le Gramme, Lemaire, Léonard Paris, Longchamp, Louis Gabriel Nouchi, Louis Vuitton, Lutz Huelle, Marc Jacobs, Maison Rabih Kayrouz, Marcia, Miko Miko, Mira Mikati, Molli, MSGM, Nina Ricci, Nodaleto, OAMC, Officine Générale, Paco Rabanne, Patou, Phipps International, Pierre Hardy, Pigalle Paris, Rokh, Roseanna, Sacai, Schiaparelli, Sean Suen, Uniforme, Victoria Tomas, Y/Project & more to come…

French Fashion Industry Unites Behind #ProtegeTonSoignant in Auction to Support Health Workers