Fame meets fashion in the form of frames in Gentle Monster’s latest collaboration, with Chinese-Canadian actor and singer Kris Wu. The South Korean eyewear brand announced the campaign under the title ‘Gentle Wu,’ and has released a series of short clips and photographs that capture the essence of the simple and contemporary capsule collection.
With the help of visual director Jae Lee and photographer Zeng Wu, the brand has created a balance of classic and modern, complemented by Kris Wu’s unique style. The fashion house’s choice to work with the renowned actor strategically captures his well-known charm and is tailored to his loyal supporters, bringing in a large audience to appreciate the new designs.
Gentle Monster Founder | Hankook Kim Gentle Monster Brand Marketing Manager & Visual Director | Jae Lee Talent | Kris Wu