Gentle Monster


Gentle Monster has opened a new Sinsa Flagship Store store in Seoul, Korea. The brand encourages fans to escape from reality through a fantasy world of “Time-Sleep” with kinetic sculptures of a “giant wobbly man and the rotating trees…marking the very beginning of the time-slip.” The short videos are worth 1000 words as a gigantic white elephant, the aforementioned fir trees, and busts like glossy greek statues swing, twirl, and rotate in mesmerizing configurations; these elements are combined with mirrored surfaces and LED displays for an overall effect that is other-worldly indeed.

Location | Seoul, Republic of Korea