Giada Spring 2020 Fashion Ad Campaign Photos

Giada

Spring 2020 Ad Campaign


There is strength and delicacy, grace and power in the gestures of the human hands, and that is what Gabriele Colangelo is after for the Giada spring collection. Hands as a loquacious part of the body, knotted and intertwined like Auguste Rodin used to depict in his ethereally physical watercolors; hands that make and draw lines, sinuously, painting long dense brushstrokes the way Ronan Bouroullec does.

True to the Giada ethos – one that turns complexity into serene simplicity – Colangelo merges a feminine idea of lightness with a sense of matter and presence, working on shapes that twist, coil and turn around the body, effortlessly. Sharpness dissolves into poetry in motion.

Movement equals grace, as grace reveals its strength. Captured here by Paolo Roversi and art directed by Giovanni Bianco.

Giada Spring 2020 Fashion Ad Campaign Photos
Giada Spring 2020 Fashion Ad Campaign Photos

Brand Creative Director | Gabriele Colangelo
Agency | GB65
Creative Director | Giovanni Bianco
Photographer | Paolo Roversi
Model | Saskia de Brauw
Stylist | Karen Kaiser
Hair | Julien D’ys
Makeup | Hannah Murray
Casting Director | PRODn Casting
Set Designer | Mary Howard