Givenchy’s newest campaign, Givenchy Le Rouge Liquide #THISISNOTWHATYOUTHINK, features model Blanca Padilla parading in a sea of red to put a fresh spin on the classic style lipstick.

In an effort to highlight, that not all Liquides are the same, the campaign by agency DDB/Luxe lead by Art Director Alix Cartier pulls out all the stops to project a blurred effect with a soft matte look. Director Bouha Kazmi and Director of Photography Baptiste Chesnais teamed to Crete a myriad of red rooms and corridors for Padilla to traverse making the piece feel more of a music video than campaign. The result is Givenchy equals Red which if you could simply sink in that one point, you are more than halfway there.

 

 

Agency | DDB/Luxe
Art Director | Alix Cartier
Director | Bouha Kazmi
Director of Photography | Baptiste Chesnais
Producer | Stink Paris & Stink Films

Model | Blanca Padilla
Hair | Tobias Sagner
Makeup | Nicolas Degennes