Givenchy Reveals a Collection of NFTs in Collaboration with Graphic Artist Chito
Givenchy Moves into the NFT Space as Matthew M. Williams Teams with Chito on a Series of Exclusive Digital Artworks
Led by creative director Matthew M. Williams, GIvenchy has announced a new collaborative project with graphics artist Chito, consisting of a series of 15 NFT artworks.
Williams recently collaborated with Chito on the house’s Spring 2022 pre-collection, which featured Chito’s airbrushed characters and symbols across Williams’ contemporary, street-minded designs. Now, the creative director and the artist reveal the next phase of their collaboration with another boundary-pushing collection: a rare set of 15 unique NFT graphic designs, each created by Chito and Williams themselves. The collection will feature the same prints used in the Spring 2022 pre-collection.
I’ve been wanting to explore this new and exciting space of NFTs. The fact that Chito is already active in the ecosystem made it feel even more natural for us to collaborate on this limited series and bring our collective vision for Givenchy even further.
– Matthew M. Williams, Givenchy Creative Director
Givenchy and Williams have been inspired by the NFT movement because of the tremendous power it can provide artists like Chito to broadcast their work and vision directly to a global audience. The medium also represents a whole new way of conceptualizing fashion’s role, not just in our physical lives, but our digital lives as well, bridging the gap between the two worlds. In an effort to remain sustainable and eco-conscious, Givenchy has decided to launch the NFT collection on the Polygon network, known for its minimal energy consumption.
The Chito x Givenchy NFTs will go on sale on OpenSea on November 23rd. After seven days the highest offer will be accepted and the bidders will receive their NFTs. While both the artist and fashion House plan on creating more NFT works in the future, this set of 15 will be the originals and very first-of-their-kind.
This auction will also help support Givenchy’s long-term preferred foundation, The Ocean Cleanup.
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