Good American x Zara ad campaign photo 2022

Good American x Zara

2022 Ad Campaign

Review of Good American x Zara Capsule Collection 2022 Ad Campaign by Photographer Mario Sorrenti with models Devyn Garcia, Luca Biggs, Eden Joi, Georgia Palmer, Kayako Higuchi, Precious Lee, and Quannah Chasinghorse

Good American and Zara team up for a size-inclusive denim capsule, celebrated with a new campaign by photographer Mario Sorrenti that celebrates confidence and diversity.

Set to be sold in Zara’s stores, the collaboration brings Good American’s expertise of denim fit and commitment to size inclusiveness to Zara’s wider (though, in the past, not as size-inclusive) platform. It’s a win-win for both brands that seems them both push their respective missions further, together.

Sorrenti’s simple campaign imagery makes a big impact through its focused portraits of the campaign’s diverse cast, which features a gorgeous array of sizes and skin colors to reflect that, while there is no one look for the contemporary American woman, Good American and Zara are on a mission to serve them all.

Good American Co-Founders | Khloé Kardashian and Emma Grede
Photographer | Mario Sorrenti
Models | Devyn Garcia, Luca Biggs, Eden Joi, Georgia Palmer, Kayako Higuchi, Precious Lee and Quannah Chasinghorse
Stylist | Alastair McKimm
Hair | Recine
Makeup | Aaron de Mey
Casting Director | Samuel Ellis Scheinman

Senior Fashion Writer | The Impression
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