The fashion world knows a good graphic print can make a statement, promote points of view, and give a voice. Americans seem to know how to resonate more than other countries in finding a note that resonates with many.
Robert Geller stepped on the runway for his Fall 2017 collection with a DIY t-shirt reading “Immigrant” that he would produce with profits going to the ACLU (American Civil Liberties Union). Recently, Geller designed another T-Shirt during COVID with a compassionate “I’m scared too but we’ll be alright” supporting World Health Organizations Covid-19 Solidarity Response Fund.
Gordon Parks x Public School created a T-Shirt collection called “We Need Leaders” supporting The Gordon Parks Arts and Social Justice Fund. Dao-Yi Chow and Maxwell Osborne continue to be at the forefront of fashion. Dao-Yi stating on instagram, “We selected Parks’ photographs of Malcolm X and the Black Panthers specifically because we understand that you have to fight for any justice, and that without it there can no peace.”
And 3.1 Phillip Lim created “New York. Tougher Than Ever” supporting Thrive Collective & Immigrant Justice Corps. 3.1 Phillip Lim stating on instagram that, “When we stand together, for each other, we are # NYTougherThanEver.”
Merch Aid is an initiative that sells exclusive merch collaborations between leading designers and small businesses, with all profits going back to the business. Three of our favorites supported Casa Magazines, The Elk with Artwork by Mark Seliger, and a T-Shirt designed by Tré Seals created in support of all organizations participating in the collection – The National Bail Fund Network, Be The Bridge, Black Lives Matter Greater NY, The Ella Baker Center, The National Police Accountability Project, and the Audre Lorde Project.
Resort and Spring 2021 collections also know how to make a statement using graphics and print. Andrea Crews shifts the codes of unisex fashion, thanks to its innovative approach of upcycling and streetwear couture style with sweatshirts that scream “Never Return to Normality” and “Green is the New Punk”. M1992 makes a statement about “Fake News”. And, Botter ask the question “Do you see us now?”
We at The Impression would love to see new design houses partner with established houses and department stores in getting their voices out and supporting the causes that are important to them along the way.